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~accessRights:"restricted"
~person:"Evanschitzky, Heiner"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
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Search: subject:"Beziehungsmarketing"
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Consumer behaviour
Dienstleistungsqualität
Beziehungsmarketing
7
Relationship marketing
7
Konsumentenverhalten
5
B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
2
Leistungsbündel
2
Lieferantenmanagement
2
Supplier relationship management
2
Affective commitment
1
Augmented reality
1
Betriebliche Wertschöpfung
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Brand management
1
Business-to-Business-Marketing
1
Buyer-seller relationships
1
Convenience
1
Cross-buying
1
Customer experience
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Customer integration
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Customer participation
1
Customer satisfaction
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Customer value
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Deutschland
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Dienstleistung
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Dienstleistungsangebot
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Event marketing
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Event-Marketing
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Germany
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Holiday behaviour
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Immersion
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Innovation
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Innovation management
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Evanschitzky, Heiner
Han, Heesup
33
Hollebeek, Linda D.
27
Kumar, V.
20
Rather, Raouf Ahmad
20
Loureiro, Sandra Maria Correia
18
Ahn, Jiseon
17
Mattila, Anna S.
17
Prentice, Catherine
17
So, Kevin Kam Fung
17
Khan, Imran
16
Klaus, Philipp
16
Japutra, Arnold
13
Sreejesh, S.
13
Qu, Hailin
12
Quach, Sara
12
Rahman, Zillur
12
Sesé, F. Javier
12
Gil Saura, Irene
11
Gong, Taeshik
11
Gustafsson, Anders
11
Johnson, Lester W.
11
King, Ceridwyn
11
Kumar, Vikas
11
Leckie, Civilai
11
Roy, Sanjit
11
Sarkar, Abhigyan
11
Verhoef, Peter C.
11
Back, Ki-Joon
10
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Fatma, Mobin
10
Grewal, Dhruv
10
Sarkar, Juhi Gahlot
10
Wong, IpKin Anthony
10
Bang, Nguyen
9
Cambra-Fierro, Jesús
9
Hwang, Jinsoo
9
Hyun, Sunghyup Sean
9
Karjaluoto, Heikki
9
Kim, Eojina
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
3
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
4
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
5
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
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