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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Septianto, Felix"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
94
Konsumentenverhalten
94
Brand management
31
Markenführung
31
Luxury goods
27
Luxusgüter
27
Advertising
25
Advertising effects
25
Emotion
25
Werbewirkung
25
Werbung
22
Brand
17
Brand image
17
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17
Markenimage
17
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15
Internet marketing
15
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15
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15
Beziehungsmarketing
10
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8
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8
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7
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7
Marketingmanagement
7
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Persönlichkeitspsychologie
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Nachhaltiger Konsum
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5
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5
Viral marketing
5
Virales Marketing
5
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5
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Article
93
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1
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Aufsatz in Zeitschrift
Article in journal
94
Aufsatzsammlung
1
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English
92
German
2
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Gierl, Heribert
Ko, Eunju
Septianto, Felix
Han, Heesup
82
Mattila, Anna S.
63
Paul, Justin
49
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
37
Thaichon, Park
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Khare, Arpita
23
Quach, Sara
23
Vrontis, Demetris
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
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Journal of business research : JBR
24
Journal of retailing and consumer services
17
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of advertising : the review of marketing communications
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business ethics : JBE
3
Marketing : ZFP ; journal of research and management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of consumer studies
1
International journal of market research
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing intelligence & planning
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
94
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1
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10
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94
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
9
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
10
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
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