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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"So, Kevin Kam Fung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
68
Konsumentenverhalten
68
Brand management
28
Markenführung
28
Beziehungsmarketing
22
Relationship marketing
22
Luxury goods
19
Luxusgüter
19
Brand image
16
Markenimage
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Fashion
15
Mode
15
Brand
14
Markenartikel
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Internet marketing
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8
Social Web
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Customer satisfaction
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Hotel industry
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Sharing economy
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Tourism
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Tourismus
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Customer integration
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Customer value
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Dienstleistungsqualität
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Kundenintegration
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Nachhaltiger Konsum
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Service quality
5
Share Economy
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Article
67
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Aufsatz in Zeitschrift
Article in journal
68
Aufsatzsammlung
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English
66
German
2
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Gierl, Heribert
Ko, Eunju
So, Kevin Kam Fung
Han, Heesup
82
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Kim, Jungkeun
38
Thaichon, Park
38
Hollebeek, Linda D.
37
Phau, Ian
37
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
32
Wu, Luorong
31
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Filieri, Raffaele
23
Guzman, Francisco
23
Khare, Arpita
23
Wong, IpKin Anthony
23
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Journal of business research : JBR
18
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Tourism management : research, policies, practice
4
International journal of advertising : the quarterly review of marketing communications
3
Marketing : ZFP ; journal of research and management
3
International journal of contemporary hospitality management
2
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of travel and tourism marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
68
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68
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
3
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
4
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
10
Enhancing consumer confidence and response efficacy in tourism : typology and effectiveness of the hotel industry's responses to COVID-19
Kim, Hyunsu
;
Li, Jing
;
So, Kevin Kam Fung
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 907-925
Persistent link: https://www.econbiz.de/10014245665
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