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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Wu, Luorong"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
76
Konsumentenverhalten
76
Brand management
25
Markenführung
25
Luxury goods
20
Luxusgüter
20
Internet marketing
19
Online-Marketing
19
Fashion
16
Mode
16
Beziehungsmarketing
14
Brand image
14
Markenimage
14
Relationship marketing
14
Brand
13
Markenartikel
13
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
9
Online retailing
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Online-Handel
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Social Web
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Social web
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Viral marketing
9
Virales Marketing
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Werbewirkung
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Advertising
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Dienstleistungsqualität
7
Marketing management
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Marketingmanagement
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Service quality
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Werbung
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Consumer behavior
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Experiment
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Gastronomie
5
Nachhaltiger Konsum
5
Nachhaltigkeit
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Restaurant industry
5
Sustainability
5
Sustainable consumption
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Article
75
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1
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Aufsatz in Zeitschrift
Article in journal
76
Aufsatzsammlung
1
research-article
1
Language
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English
74
German
2
Author
All
Gierl, Heribert
Ko, Eunju
Wu, Luorong
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
56
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Kim, Jungkeun
38
Hollebeek, Linda D.
37
Phau, Ian
37
Thaichon, Park
37
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Nayga, Rodolfo M.
31
Japutra, Arnold
29
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
So, Kevin Kam Fung
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Zhang, Lu
25
Bang, Nguyen
24
Hanks, Lydia
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Arli, Denni
23
Filieri, Raffaele
23
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Journal of business research : JBR
17
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing : ZFP ; journal of research and management
3
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
Journal of service management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Cornell hospitality quarterly : CQ
1
International journal of consumer studies
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
76
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1
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10
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76
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Shin, Hhye Won
;
Fan, Alei
;
Wu, Luorong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 249-276
Persistent link: https://www.econbiz.de/10014633470
Saved in:
3
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
4
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
5
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
Young people share, but do so differently : an empirical comparison of peer-to-peer accommodation consumption between millennials and Generation Z
Fan, Alei
;
Shin, Hhye Won
;
Shi, Jieyu (Jade)
;
Wu, Luorong
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 322-337
Persistent link: https://www.econbiz.de/10014312200
Saved in:
8
The numerical stroop effect on consumer preference to order healthy food
Cai, Ruiying
;
Lu, Lu
;
Wu, Luorong
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014325598
Saved in:
9
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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