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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
22
Markenführung
22
Luxury goods
19
Luxusgüter
19
Fashion
15
Mode
15
Brand
13
Markenartikel
13
Brand image
12
Markenimage
12
Internet marketing
11
Online-Marketing
11
Advertising effects
8
Relationship marketing
8
Werbewirkung
8
Advertising
6
Werbung
6
Marketing management
5
Marketingmanagement
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Customer value
4
Kundenwert
4
Luxury brand
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Authenticity
2
Balance theory
2
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Aufsatz in Zeitschrift
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7
German
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Gierl, Heribert
Ko, Eunju
Han, Heesup
29
Hollebeek, Linda D.
24
Ahn, Jiseon
17
Loureiro, Sandra Maria Correia
17
Rather, Raouf Ahmad
17
Khan, Imran
16
Mattila, Anna S.
16
Klaus, Philipp
14
So, Kevin Kam Fung
14
Kumar, V.
13
Prentice, Catherine
13
Japutra, Arnold
12
Johnson, Lester W.
11
Kumar, Vikas
11
Leckie, Civilai
11
Quach, Sara
11
Rahman, Zillur
11
Roy, Sanjit
11
Sreejesh, S.
11
Back, Ki-Joon
10
Fatma, Mobin
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Sesé, F. Javier
10
Verhoef, Peter C.
10
Balaji, M. S.
9
Bang, Nguyen
9
Gil Saura, Irene
9
Gong, Taeshik
9
Grewal, Dhruv
9
Gustafsson, Anders
9
Line, Nathaniel D.
9
Park, Jungkun
9
Sarkar, Juhi Gahlot
9
Shamim, Amjad
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Cambra-Fierro, Jesús
8
Dwivedi, Yogesh Kumar
8
Fernandes, Teresa
8
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Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
8
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
6
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
Saved in:
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