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~accessRights:"restricted"
~person:"Grönroos, Christian"
~person:"Wrigley, Cara"
~subject:"Relationship marketing"
~subject:"Service industry"
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Relationship marketing
Service industry
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3
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2
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Grönroos, Christian
Wrigley, Cara
Harrigan, Paul
8
Rahman, Zillur
7
Hollebeek, Linda D.
6
Johnson, Lester W.
6
Ratten, Vanessa
6
Rita, Paulo
6
Thaichon, Park
6
Loureiro, Sandra Maria Correia
5
Rather, Raouf Ahmad
5
Weaven, Scott
5
Conduit, Jodie
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Karjaluoto, Heikki
4
Khan, Imran
4
Kumar, V.
4
Kumar, Vikas
4
Luoma-aho, Vilma
4
Quach, Sara
4
Schumann, Jan Hendrik
4
Soutar, Geoffrey N.
4
Theobald, Elke
4
Veloso, Mónica
4
Agnihotri, Raj
3
Agrebi, Meriem
3
Annamalai, Balamurugan
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Baker, Thomas L.
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Bilro, Ricardo Godinho
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Carlson, Jamie
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Chatterjee, Sheshadri
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Chung, Sunghun
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Dineva, Denitsa
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Dwivedi, Yogesh Kumar
3
Esmark Jones, Carol L.
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Eugene Cheng-xi Aw
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Fernandes, Teresa
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Gligor, David
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Business horizons
1
European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of services marketing
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ECONIS (ZBW)
6
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1
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
3
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
4
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
5
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
6
Internationalization strategies for services : a retrospective
Grönroos, Christian
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
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