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~accessRights:"restricted"
~person:"Grewal, Dhruv"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Assortment"
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Assortment
Consumer behaviour
53
Konsumentenverhalten
53
Einzelhandel
36
Retail trade
36
Brand management
16
Markenführung
16
Handelsmarke
14
Social Web
13
Social web
13
Beziehungsmarketing
12
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12
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12
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11
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10
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10
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Internet marketing
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Grewal, Dhruv
Gázquez-Abad, Juan Carlos
Martínez-López, Francisco J.
4
Esteban-Millat, Irene
3
Argentesi, Elena
2
Buccirossi, Paolo
2
Cervone, Roberto
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Duso, Tomaso
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Marrazzo, Alessia
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Ruiz-Real, José Luis
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Fornari, Edoardo
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Gee, Liz
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of business research : JBR
133
(
2021
),
pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
4
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
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