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~accessRights:"restricted"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online-Marketing
Social media
Social web
Relationship marketing
17
Consumer behaviour
6
Konsumentenverhalten
6
Salespeople
6
Verkaufspersonal
6
B-to-B-Marketing
4
Business-to-business marketing
4
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Selling
4
Supplier relationship management
4
Verkauf
4
Betriebliche Wertschöpfung
3
Kundenbindungsprogramm
3
Loyalty program
3
Value creation
3
Big Data
2
Big data
2
Customer relationship management
2
Data Mining
2
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Dienstleistungsqualität
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2
Marketingmanagement
2
Retail trade
2
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2
Theorie
2
Theory
2
USA
2
United States
2
relationship marketing
2
Absorption
1
Agency theory
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1
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16
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Gwinner, Kevin P.
Lam, Son K.
Steinhoff, Lena
Han, Heesup
39
Hollebeek, Linda D.
37
Loureiro, Sandra Maria Correia
30
Kreutzer, Ralf T.
29
Kumar, V.
29
Kumar, Vikas
25
Thaichon, Park
24
Dwivedi, Yogesh Kumar
23
Rather, Raouf Ahmad
23
Vrontis, Demetris
23
Bruhn, Manfred
22
Khan, Imran
21
Law, Chun Hung Roberts
21
Mattila, Anna S.
21
Prentice, Catherine
21
Agnihotri, Raj
20
Palmatier, Robert W.
20
Wong, IpKin Anthony
20
Grewal, Dhruv
19
Heinemann, Gerrit
19
Itani, Omar S.
19
Pfannstiel, Mario A.
19
Quach, Sara
19
Ahn, Jiseon
18
Gil Saura, Irene
18
Karjaluoto, Heikki
18
Ozuem, Wilson
18
Qiu, Liangfei
18
So, Kevin Kam Fung
18
Svensson, Göran
18
Verhoef, Peter C.
18
Chatterjee, Sheshadri
17
Ko, Eunju
17
Rana, Nripendra P.
17
Rita, Paulo
17
Sreejesh, S.
17
Brem, Alexander
16
Holtbrügge, Dirk
16
King, Ceridwyn
16
Klaus, Philipp
16
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Journal of the Academy of Marketing Science
8
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Routledge studies in marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
16
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
3
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
6
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
7
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
8
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
9
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
10
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
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