//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Harrigan, Paul"
~person:"Rana, Nripendra P."
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
28
Social web
28
Internet marketing
22
Online-Marketing
22
Beziehungsmarketing
17
Relationship marketing
17
Brand management
10
Customer integration
10
Kundenintegration
10
Markenführung
10
Online retailing
10
Online-Handel
10
Social media
8
E-commerce
7
Electronic Commerce
7
Customer engagement
6
Jordan
6
Jordanien
6
Viral marketing
6
Virales Marketing
6
Brand image
5
Electronic Banking
5
Electronic banking
5
Markenimage
5
Customer satisfaction
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenzufriedenheit
4
Advertising
3
B-to-B-Marketing
3
Business-to-business marketing
3
COVID-19
3
Confidence
3
Coronavirus
3
Digitalisierung
3
Digitization
3
Facebook
3
India
3
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
49
research-article
3
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
conceptual-paper
1
more ...
less ...
Language
All
English
49
Author
All
Harrigan, Paul
Rana, Nripendra P.
Dwivedi, Yogesh Kumar
46
Law, Chun Hung Roberts
39
Qiu, Liangfei
26
Kumar, Vikas
23
Dhir, Amandeep
22
Filieri, Raffaele
21
Huang, George Q.
21
Rita, Paulo
21
Thaichon, Park
21
Vrontis, Demetris
21
Hajli, Nick
20
Loureiro, Sandra Maria Correia
20
Paul, Justin
20
Cheng, T. C. E.
19
Liu, Yang
19
Quach, Sara
19
Tan, Yong
19
Corbet, Shaen
18
Liébana-Cabanillas, Francisco
18
Choi, Tsan-Ming
17
Foroudi, Pantea
17
Zhang, Zuopeng
17
Akram, Umair
16
Alt, Rainer
16
Bigné Alcañiz, J. Enrique
16
Hudders, Liselot
16
Karjaluoto, Heikki
16
Kumar, Subodha
16
Wu, Luorong
16
Xu, Xun
16
Agnihotri, Raj
15
Chatterjee, Sheshadri
15
Dennis, Alan
15
Ghose, Anindya
15
Hong, Yili
15
Ko, Eunju
15
Lucey, Brian M.
15
Luo, Xin
15
more ...
less ...
Published in...
All
Journal of business research : JBR
12
Journal of retailing and consumer services
9
Technological forecasting & social change : an international journal
3
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems management
1
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
1
The marketing review
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
5
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
6
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
9
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
Saved in:
10
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->