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~accessRights:"restricted"
~person:"Herrmann, Andreas"
~person:"Park, Jungkun"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Brand management
15
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15
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15
Markenführung
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Brand image
13
Markenimage
13
Beziehungsmarketing
6
Brand
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Markenartikel
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Relationship marketing
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Article in journal
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Herrmann, Andreas
Park, Jungkun
Melewar, T. C.
34
Bang, Nguyen
31
Loureiro, Sandra Maria Correia
29
Foroudi, Pantea
25
Han, Heesup
25
Ko, Eunju
25
Gupta, Suraksha
22
Guzman, Francisco
22
Japutra, Arnold
20
Khan, Imran
20
Rahman, Zillur
20
Paul, Justin
19
Phau, Ian
19
Sarkar, Abhigyan
19
Sarkar, Juhi Gahlot
17
Diamantopoulos, Adamantios
16
Kunkel, Thilo
16
Ekinci, Yuksel
15
Hollebeek, Linda D.
15
Septianto, Felix
15
Ahn, Jiseon
14
Dens, Nathalie
14
Kumar, Vikas
14
Veloutsou, Cleopatra
14
Abratt, Russell
13
Keller, Kevin Lane
13
Pelsmacker, Patrick de
13
Romaniuk, Jenni
13
Dawes, John
12
Iglesias, Oriol
12
King, Ceridwyn
12
Liu, Chih-Hsing
12
Sreejesh, S.
12
Valette-Florence, Pierre
12
Bronnenberg, Bart J.
11
Casidy, Riza
11
Gil Saura, Irene
11
Giraldi, Janaina de Moura Engracia
11
Johnson, Lester W.
11
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Journal of retailing and consumer services
9
Die Betriebswirtschaft : DBW
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Service business
1
The Cornell hospitality quarterly
1
The service industries journal
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
19
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1
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
2
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
3
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
4
Understanding the role of anticipated loss and gain during consumer competition : the moderation of purchase importance and prior brand attitude
Kim, Dongyoup
;
Park, Jungkun
;
Le, Hoang T. P. M.
;
Choi, …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1302-1318
Persistent link: https://www.econbiz.de/10013407350
Saved in:
5
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
6
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
7
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
8
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
9
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
10
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
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