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~accessRights:"restricted"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Kowalkowski, Christian"
~subject:"Business-to-business marketing"
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Search: subject:"B-to-B-Marketing"
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Business-to-business marketing
B-to-B-Marketing
23
Lieferantenmanagement
14
Supplier relationship management
14
Beziehungsmarketing
7
Relationship marketing
7
Bundling strategy
6
Investitionsgütermarketing
6
Leistungsbündel
6
Betriebliche Wertschöpfung
5
Value creation
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E-commerce
4
Electronic Commerce
4
Marketingmanagement
4
Physical distribution
4
Vertrieb
4
Angebotsbearbeitung
3
Auftragsabwicklung
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B2B
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Business-to-Business-Marketing
3
Consumer behaviour
3
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Customer value
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Financial Engineering
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Solution business
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Theorie
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Jacob, Frank
Kleinaltenkamp, Michael
Kowalkowski, Christian
Svensson, Göran
12
Di Benedetto, C. Anthony
11
Rangarajan, Deva
11
Lindgreen, Adam
10
Agnihotri, Raj
9
Geiger, Ingmar
9
Johnston, Wesley J.
9
Casidy, Riza
8
Keränen, Joona
8
Lippold, Dirk
8
Mora Cortez, Roberto
8
Sharma, Arun
8
Terho, Harri
8
Ulaga, Wolfgang
8
Mohan, Mayoor
7
Sharma, Piyush
7
Chatterjee, Sheshadri
6
Corsaro, Daniela
6
Ehret, Michael
6
Hinterhuber, Andreas
6
Høgevold, Nils M.
6
Itani, Omar S.
6
Lilien, Gary L.
6
Naudé, Peter
6
Nyadzayo, Munyaradzi W.
6
Bag, Surajit
5
Barry, James M.
5
Bush, Alan J.
5
Chaudhuri, Ranjan
5
Eggert, Andreas
5
Gey, Thomas
5
Good, Megan C.
5
Gupta, Shivam
5
Johnson, Jeff S.
5
Kim, Kyung Hoon
5
La Rocca, Antonella
5
Lawrence, Justin M.
5
Lim, Weng Marc
5
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Springer-Verlag GmbH
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Industrial marketing management : the international journal for industrial and high-tech firms
9
SpringerLink / Bücher
4
Journal of business research : JBR
3
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
International journal of business environment : IJBE
1
Journal of service research
1
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ECONIS (ZBW)
23
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23
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1
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
3
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
4
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
5
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
6
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
7
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
8
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
9
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
10
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
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