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~accessRights:"restricted"
~person:"Johnson, Lester W."
~subject:"Relationship marketing"
~subject:"self-brand connection"
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Relationship marketing
self-brand connection
Beziehungsmarketing
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Brand image
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Brand management
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Internet marketing
5
Konsumentenverhalten
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Advertising
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Johnson, Lester W.
Harrigan, Paul
8
Rahman, Zillur
7
Hollebeek, Linda D.
6
Ratten, Vanessa
6
Rita, Paulo
6
Thaichon, Park
6
Loureiro, Sandra Maria Correia
5
Rather, Raouf Ahmad
5
Weaven, Scott
5
Conduit, Jodie
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Karjaluoto, Heikki
4
Khan, Imran
4
Kumar, V.
4
Kumar, Vikas
4
Luoma-aho, Vilma
4
Quach, Sara
4
Schumann, Jan Hendrik
4
Soutar, Geoffrey N.
4
Theobald, Elke
4
Torres, Ivonne M.
4
Veloso, Mónica
4
Zúñiga, Miguel Ángel
4
Agnihotri, Raj
3
Agrebi, Meriem
3
Annamalai, Balamurugan
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Baker, Thomas L.
3
Bilro, Ricardo Godinho
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Carlson, Jamie
3
Chatterjee, Sheshadri
3
Chung, Sunghun
3
Dineva, Denitsa
3
Dwivedi, Yogesh Kumar
3
Esmark Jones, Carol L.
3
Eugene Cheng-xi Aw
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Fazli-Salehi, Reza
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Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
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