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~accessRights:"restricted"
~person:"Khan, Bilal Mustafa"
~person:"Shuv-Ami, Avichai"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Systematic review"
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Beziehungsmarketing
Markenimage
Brand image
5
Brand management
5
Markenführung
5
Brand equity
4
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
Brand
2
Branding
2
Fans
2
Markenartikel
2
Sport organization
2
Sportorganisation
2
Stakeholder
2
Stakeholders
2
Value
2
brand equity
2
purchase intention
2
Ball game
1
Ballsport
1
Basketball
1
Bramd image
1
Brand value
1
Commitment
1
Football club organizations
1
India
1
Indien
1
Israel
1
Knowledge
1
Luxury goods
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Luxusgüter
1
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Aufsatz in Zeitschrift
Systematic review
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Khan, Bilal Mustafa
Shuv-Ami, Avichai
Guzman, Francisco
7
Gil Saura, Irene
6
Liu, Chih-Hsing
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Keller, Kevin Lane
4
Anabila, Peter
3
Anselmsson, Johan
3
Butt, Muhammad Mohsin
3
Christodoulides, George
3
Ekinci, Yuksel
3
Iglesias, Oriol
3
Johnson, Lester W.
3
Kaufmann, Hans Rüdiger
3
Lambkin, Mary
3
Markovic, Stefan
3
Paul, Justin
3
Rahman, Mahabubur
3
Schivinski, Bruno
3
Tran Trung Vinh
3
Verma, Priyanka
3
Abratt, Russell
2
Alcántara-Pilar, Juan Miguel
2
Augusto, Mário Gomes
2
Baalbaki, Sally
2
Bang Nguyen Viet
2
Barrio-García, Salvador del
2
Beig, Faseeh Amin
2
Böger, Daniel
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Decker, Reinhold
2
Divakaran, Pradeep Kumar Ponnamma
2
Dwivedi, Abhishek
2
Filieri, Raffaele
2
Fuentes-Blasco, María
2
Garcia de los Salmones Sanchez, Maria del Mar
2
Gonçalves Filho, Cid
2
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EuroMed journal of business
1
Global business and organizational excellence : GBOE
1
International journal of organizational analysis
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
5
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1
The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
Brand equity for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
4
A new market brand equity model (MBE)
Shuv-Ami, Avichai
- In:
EuroMed journal of business
11
(
2016
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10011609001
Saved in:
5
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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