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~accessRights:"restricted"
~person:"Kidwell, Blair"
~person:"Li, Yan"
~person:"Mattila, Anna S."
~person:"Zerbe, Wilfred J."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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4
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Kidwell, Blair
Li, Yan
Mattila, Anna S.
Zerbe, Wilfred J.
Ahn, Jiseon
5
Folse, Judith Anne Garretson
5
Qu, Hailin
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Alnawas, Ibrahim
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Back, Ki-Joon
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Cai, Ruiying
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ECONIS (ZBW)
6
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1
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
2
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
3
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
4
Emotions and service in the digital age
Härtel, Charmine E. J.
(
ed.
);
Zerbe, Wilfred J.
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012384843
Saved in:
5
Birds of a feather feel together : emotional ability similarity in consumer interactions
Kidwell, Blair
;
Lopez-Kidwell, Virginie
;
Blocker, …
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10012315478
Saved in:
6
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
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