//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Ko, Eunju"
~person:"Mattila, Anna S."
~person:"Phau, Ian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Preferences"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
134
Konsumentenverhalten
134
Brand management
37
Markenführung
37
Luxury goods
33
Luxusgüter
33
Beziehungsmarketing
28
Relationship marketing
28
Brand image
22
Markenimage
22
Brand
19
Markenartikel
19
Customer satisfaction
18
Dienstleistungsqualität
18
Kundenzufriedenheit
18
Service quality
18
Fashion
17
Mode
17
Emotion
15
Internet marketing
15
Online-Marketing
15
Corporate Social Responsibility
11
Corporate social responsibility
11
Gastronomie
11
Restaurant industry
11
Advertising effects
10
Hotel industry
10
Hotellerie
10
Viral marketing
10
Virales Marketing
10
Werbewirkung
10
Experiment
9
Advertising
8
Beschwerdemanagement
8
Complaint management
8
Werbung
8
Online retailing
7
Online-Handel
7
Consumer behavior
6
Customer value
6
more ...
less ...
Online availability
All
Undetermined
Free
14
Type of publication
All
Article
132
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
133
Aufsatz in Zeitschrift
133
Aufsatzsammlung
1
Language
All
English
134
Author
All
Ko, Eunju
Mattila, Anna S.
Phau, Ian
Han, Heesup
85
Septianto, Felix
56
Paul, Justin
51
Dwivedi, Yogesh Kumar
50
Loureiro, Sandra Maria Correia
46
Hollebeek, Linda D.
40
Kim, Jungkeun
39
Thaichon, Park
39
Belk, Russell W.
38
Lusk, Jayson L.
37
Nayga, Rodolfo M.
37
Kim, Seongseop
34
Rana, Nripendra P.
33
Wu, Luorong
32
Ahn, Jiseon
29
Fehr, Ernst
29
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Balaji, M. S.
28
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
So, Kevin Kam Fung
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Kumar, V.
25
Liu, Qing
25
Vrontis, Demetris
25
Wong, IpKin Anthony
25
Zhang, Lu
25
Bang, Nguyen
24
Chawla, Deepak
24
more ...
less ...
Published in...
All
Journal of business research : JBR
23
International journal of hospitality management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
The Cornell hospitality quarterly
4
Australasian marketing journal
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of fashion marketing and management
3
Journal of hospitality marketing & management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of contemporary hospitality management
2
Journal of service research
2
Journal of service research : JSR
2
The journal of brand management : an international journal
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European journal of marketing
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality and tourism insights
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
134
Showing
1
-
10
of
134
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
3
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->