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~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Climate change"
~subject:"Markenführung"
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Climate change
Markenführung
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
28
Beziehungsmarketing
21
Relationship marketing
21
Brand image
19
Markenimage
19
Social Web
18
Social web
18
Customer satisfaction
11
Kundenzufriedenheit
11
Internet marketing
10
Online-Marketing
10
Brand
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Markenartikel
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7
Virales Marketing
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Emotion
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Virtuelle Realität
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Brand coolness
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28
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28
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28
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Loureiro, Sandra Maria Correia
Melewar, T. C.
34
Bang, Nguyen
28
Burmann, Christoph
27
Foroudi, Pantea
25
Baumgarth, Carsten
22
Guzman, Francisco
22
Han, Heesup
22
Gupta, Suraksha
21
Khan, Imran
21
Ko, Eunju
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Kunkel, Thilo
18
Paul, Justin
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
15
Park, Jungkun
15
Septianto, Felix
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Rather, Raouf Ahmad
14
Zschiesche, Arnd
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Dens, Nathalie
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Veloutsou, Cleopatra
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Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
5
International journal of hospitality management
2
The journal of product & brand management
2
Baltic journal of management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
28
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1
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28
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date (oldest first)
1
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
10
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
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