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~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Markenimage"
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Search: subject:"Consumer preferences"
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Markenführung
Markenimage
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
23
Brand image
18
Beziehungsmarketing
17
Relationship marketing
17
Social Web
11
Social web
11
Brand
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenartikel
9
Emotion
7
Viral marketing
7
Virales Marketing
7
Customer engagement
6
Einzelhandel
6
Fashion
6
Mode
6
Retail trade
6
Brand coolness
5
Internet marketing
5
Online-Marketing
5
Advertising
4
Advertising effects
4
Cognition
4
Customer integration
4
Dienstleistungsqualität
4
Experiment
4
Holiday behaviour
4
Kognition
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Service quality
4
Urlaubsverhalten
4
Virtual reality
4
Virtuelle Realität
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25
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25
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1
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1
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English
25
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Loureiro, Sandra Maria Correia
Han, Heesup
23
Ko, Eunju
20
Guzman, Francisco
19
Sarkar, Abhigyan
19
Phau, Ian
18
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Diamantopoulos, Adamantios
16
Hollebeek, Linda D.
16
Paul, Justin
15
Ahn, Jiseon
14
Khan, Imran
14
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
13
Park, Jungkun
13
Septianto, Felix
13
Veloutsou, Cleopatra
13
Kunkel, Thilo
12
Rahman, Zillur
12
Sreejesh, S.
12
Valette-Florence, Pierre
12
Rather, Raouf Ahmad
11
Dens, Nathalie
10
Johnson, Lester W.
10
King, Ceridwyn
10
Liu, Chih-Hsing
10
Pelsmacker, Patrick de
10
Romaniuk, Jenni
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Back, Ki-Joon
9
Casidy, Riza
9
Chen, Qimei
9
Dwivedi, Yogesh Kumar
9
Filieri, Raffaele
9
Gilal, Faheem Gul
9
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The service industries journal
1
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ECONIS (ZBW)
25
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
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