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~accessRights:"restricted"
~person:"Mattila, Anna S."
~person:"Phau, Ian"
~subject:"Loyalty program"
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Loyalty program
Consumer behaviour
101
Konsumentenverhalten
101
Beziehungsmarketing
22
Relationship marketing
22
Brand management
19
Markenführung
19
Dienstleistungsqualität
18
Service quality
18
Customer satisfaction
17
Kundenzufriedenheit
17
Luxury goods
16
Luxusgüter
16
Emotion
15
Brand image
14
Markenimage
14
Gastronomie
11
Restaurant industry
11
Brand
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Hotel industry
10
Hotellerie
10
Markenartikel
10
Experiment
9
Beschwerdemanagement
8
Complaint management
8
Viral marketing
8
Virales Marketing
8
Internet marketing
7
Online-Marketing
7
Preismanagement
6
Pricing strategy
6
Advertising effects
5
Gender
5
Geschlecht
5
Kundenbindungsprogramm
5
Online retailing
5
Online-Handel
5
Werbewirkung
5
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Mattila, Anna S.
Phau, Ian
Baloglu, Seyhmus
4
Bijmolt, Tammo H. A.
4
Ieva, Marco
4
Krafft, Manfred
4
Rabbanee, Fazlul K.
4
Tanford, Sarah
4
Viswanathan, Vijay
4
Banik, Shanta
3
Hwang, Yoo Hee
3
Mimouni Chaabane, Aïda
3
Pez, Virginie
3
Ramaseshan, B.
3
Sesé, F. Javier
3
Ziliani, Cristina
3
Ahn, Sun Joo
2
Baker, Melissa A.
2
Bhardwaj, Renu
2
Chan, Haksin
2
Gao, Yongqiang
2
Hwang, Eunmin
2
Kim, Kyongseok
2
Lam, Iok Keng Veronica
2
Legendre, Tiffany S.
2
Lin, Tin-Chun
2
Liu-Thompkins, Yuping
2
Marques, Susana Henriques
2
Noble, Stephanie M.
2
Oh, Wonseok
2
Pandey, Neeraj
2
Park, Young-Hoon
2
Piel, Stefan
2
Pontes, Nicolas
2
Rossi, Federico
2
Sajtos, Laszlo
2
Shang, Jennifer
2
Son, Yoonseock
2
Soni, Pavleen
2
Souiden, Nizar
2
Söderlund, Magnus
2
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
3
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
4
Is it my luck or loyalty? : the role of culture on customer
preferences
for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
5
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
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