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~accessRights:"restricted"
~person:"Melewar, T. C."
~person:"Pereira, Vijay"
~person:"Rowley, Chris"
~person:"Singh, Sanjay K."
~subject:"Public relations"
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Search: subject_exact:"Unternehmensidentität"
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Public relations
Corporate culture
26
Unternehmenskultur
26
Corporate reputation
11
Firmenimage
11
Öffentlichkeitsarbeit
10
Führungsstil
6
Leadership style
6
Organizational culture
6
Corporate identity
5
Führungskräfte
5
Managers
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Organisatorischer Wandel
5
Organizational change
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Brand architecture
4
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Corporate Social Responsibility
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Innovation
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Leadership
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Markenarchitektur
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Personality psychology
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Persönlichkeitspsychologie
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Unternehmenserfolg
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Innovation management
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Innovationsmanagement
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Multinationales Unternehmen
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Transnational corporation
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corporate communication
3
corporate identity
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Employee retention
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Melewar, T. C.
Pereira, Vijay
Rowley, Chris
Singh, Sanjay K.
Foroudi, Pantea
4
Berbegal-Mirabent, Jasmina
3
Heller, Michael
3
Kitchen, Philip J.
3
Niederhäuser, Markus
3
Podnar, Klement
3
Rosenberger, Nicole
3
Alegre, Inés
2
Balmer, John M. T.
2
Balmer, John M.T.
2
Balmern, John M. T.
2
Bang, Nguyen
2
Bihler, Ulrich
2
Breznik, Kristijan
2
Coelho, Arnaldo
2
Devereux, Luke
2
Dinnie, Keith
2
Flint, Daniel J.
2
Guerrero, Adrián
2
Kim, Jeong-Nam
2
Komodromos, Marcos
2
Lin, Yi Hsin
2
Mas-Machuca, Marta
2
Müller, Florian
2
Penco, Lara
2
Profumo, Giorgia
2
Ryan, Chris
2
Scarsi, Roberta
2
Shaalan, Ahmed
2
Signori, Paola
2
Tourky, Marwa
2
Afridi, Sajjad Ahmad
1
Afsar, Bilal
1
Ahmed, Ishaq
1
Akbar Jan N.
1
Aladag, Omer Faruk
1
Albu, Oana Brindusa
1
Almeida, Maria da Graça Marques Casimiro
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Altinigne, Nesenur
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Journal of marketing communications
3
Journal of business research : JBR
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International studies of management and organization
1
The marketing review
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
5
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
6
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
7
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
8
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
9
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
10
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
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