//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Rita, Paulo"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Social Web
15
Social web
15
Internet marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
9
Markenführung
9
social media
8
Beziehungsmarketing
7
Relationship marketing
7
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Brand
5
Brand image
5
Data Mining
5
Data mining
5
Markenartikel
5
Markenimage
5
Website
5
E-commerce
4
Electronic Commerce
4
Brand loyalty
3
Customer satisfaction
3
Facebook
3
Kundenzufriedenheit
3
Markentreue
3
Social media
3
Structural equation model
3
Strukturgleichungsmodell
3
Text
3
TripAdvisor
3
text mining
3
Advertising effects
2
COVID-19
2
Consumer engagement
2
Coronavirus
2
Einzelhandel
2
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Rita, Paulo
Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
16
Hudders, Liselot
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Ko, Eunju
12
Kumar, Vikas
11
Loureiro, Sandra Maria Correia
11
Filieri, Raffaele
10
Okumus, Fevzi
10
Pauwels, Koen
10
Choi, Yung Kyun
9
Kannan, P. K.
9
Qiu, Liangfei
9
Rana, Nripendra P.
9
Wu, Luorong
9
Akram, Umair
8
Fan, Weiguo
8
Grewal, Dhruv
8
Hollebeek, Linda D.
8
Mariani, Marcello M.
8
Pelsmacker, Patrick de
8
Quach, Sara
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Sreejesh, S.
8
Thaichon, Park
8
Balseiro, Santiago R.
7
Chen, Huan
7
Dens, Nathalie
7
Hong, Yili
7
Jerath, Kinshuk
7
Kim, Jooyoung
7
Kim, Woo Gon
7
Kumar, Subodha
7
Michaelidou, Nina
7
Mirrokni, Vahab
7
Phua, Joe
7
Sahni, Navdeep S.
7
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Service business
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
4
The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo
;
Moro, Sérgio
;
Cavalcanti, Gabriel
- In:
Journal of air transport management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
9
Online determinants of e-customer satisfaction : application to website purchases in tourism
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Service business
11
(
2017
)
2
,
pp. 375-403
Persistent link: https://www.econbiz.de/10011732385
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->