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~accessRights:"restricted"
~person:"Thiebaut, Renata"
~type_genre:"Book section"
~type_genre:"Forschungsbericht"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Thiebaut, Renata
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Fostering global entrepreneurship through business model innovation
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Exploring the impact of influencer marketing on ethical discussions : a business model innovation for fashion and beauty startups
Thiebaut, Renata
;
Sethy, Anum Qaisar
- In:
Fostering global entrepreneurship through business …
,
(pp. 59-100)
.
2024
Persistent link: https://www.econbiz.de/10014470470
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Green marketing as a business model innovation for Mexican cosmetics startups
Thiebaut, Renata
;
Miranda, Alexa Frias
- In:
Fostering global entrepreneurship through business …
,
(pp. 134-183)
.
2024
Persistent link: https://www.econbiz.de/10014470473
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3
The effect of neuromarketing and subconscious branding on business profitability and brand image : a new business model innovation for startups
Thiebaut, Renata
;
Elshourbagi, Amr
- In:
Fostering global entrepreneurship through business …
,
(pp. 217-252)
.
2024
Persistent link: https://www.econbiz.de/10014470481
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