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~accessRights:"restricted"
~source:"econis"
~subject:"Dienstleistungssektor"
~subject:"Value creation"
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Dienstleistungssektor
Value creation
Services marketing
330
Dienstleistungsmarketing
324
Service quality
113
Dienstleistungsqualität
112
Beziehungsmarketing
101
Relationship marketing
101
Consumer behaviour
98
Konsumentenverhalten
98
Dienstleistung
86
Service industry
67
Marketing
62
Customer satisfaction
59
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52
Service-Dominant Logic
47
Service-dominant logic
47
Customer integration
45
Kundenintegration
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Brand management
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Betriebliche Wertschöpfung
37
Dienstleistungsmanagement
35
Marketing theory
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Marketingtheorie
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Lieferantenmanagement
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services marketing
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Theory
26
Deutschland
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Germany
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Theorie
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Brand image
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Huang, Ming-Hui
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3
Vargo, Stephen L.
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Akaka, Melissa Archpru
2
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2
Dev, Chekitan S.
2
Gustafsson, Anders
2
Han, Spring H.
2
Khan, Kalim
2
Kumar, Raj
2
Landry, Mikèle
2
Lee, Jungwoo
2
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2
Panwar, Tapish
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2
Ray, Nilanjan
2
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Abdul Razak Chik
1
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Alexander Joseph Ibnu Wibowo
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1
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Ang, Chinhui
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1
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1
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1
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Baek, Wooyeul
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1
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1
Barrios, Andrés
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1
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Workshop Dienstleistungsmarketing <19., 2016, Stuttgart-Hohenheim>
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The journal of services marketing
7
SpringerLink / Bücher
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Services marketing quarterly
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing theory
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Fokus Dienstleistungsmarketing
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
Public management review
3
The service industries journal
3
A Research Agenda for Service Marketing
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of service management
2
Service business
2
Service science
2
AMS review : official publication of the Academy of Marketing Science
1
Baltic journal of management : BJM
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business process management journal
1
Business-to-Business-Marketing
1
EBSCOhost eBook Collection
1
Edward Elgar E-Book Archive
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Global perspectives on service science: Japan
1
International journal of commerce and management
1
International journal of event and festival management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Inventi impact: service sector
1
Journal of air transport management
1
Journal of business venturing
1
Journal of business-to-business marketing
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Journal of global marketing
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1
Types of consumer operant resources and co-creation in dialogical service relationships
Tarı Kasnakoğlu, Berna
;
Kalender, Yunus
;
Gökkaya, Hatice
- In:
Service science
14
(
2022
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10013373237
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2
Enhancing education service outcomes through value co-creation
Survilaite, Eimante
;
Auruskeviciene, Vilte
;
Židonis, …
- In:
Baltic journal of management : BJM
19
(
2024
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10014490092
Saved in:
3
Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
Saved in:
4
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
Saved in:
5
Well-being co-creation in service ecosystems : a systematic literature review
Landry, Mikèle
;
Furrer, Olivier
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 862-882
Persistent link: https://www.econbiz.de/10014333403
Saved in:
6
The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
Saved in:
7
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
8
From service to social innovation with a service-dominant logic approach
Barrios, Andrés
;
Camacho, Sonia
;
Estrada-Mejia, Catalina
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10013542925
Saved in:
9
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
10
Service quality measures : systematic literature review and future research directions
Prasad, Ram Komal
;
Verma, Sanjeev
- In:
International journal of management practice : IJMP
15
(
2022
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10012800117
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