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~subject:"Advertising"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Internet marketing
4,915
Online-Marketing
4,892
Social Web
2,810
Social web
2,810
Consumer behaviour
2,423
Konsumentenverhalten
2,423
Online retailing
1,023
Online-Handel
1,023
Viral marketing
1,001
Virales Marketing
1,001
Advertising effects
907
Werbewirkung
907
Brand management
892
Markenführung
892
Werbung
798
Beziehungsmarketing
797
Relationship marketing
797
E-commerce
741
Electronic Commerce
740
Social media
654
Brand image
552
Markenimage
552
social media
478
Marketing management
371
Marketingmanagement
371
Internet
346
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309
Brand
284
Markenartikel
271
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254
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254
Customer satisfaction
243
Kundenzufriedenheit
243
Facebook
234
Customer integration
208
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208
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200
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200
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192
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793
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19
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3
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3
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814
Author
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Hudders, Liselot
8
Dwivedi, Yogesh Kumar
7
Bellman, Steven
6
Choi, Yung Kyun
6
Kim, Jooyoung
6
Sahni, Navdeep S.
6
Sayedi, Amin
6
Wilbur, Kenneth C.
6
Arora, Taanika
5
Cho, Chang-Hoan
5
Jerath, Kinshuk
5
King, Karen Whitehill
5
Balseiro, Santiago R.
4
Cauberghe, Veroline
4
Chen, Huan
4
De Jans, Steffi
4
Dens, Nathalie
4
Evans, Nathaniel J.
4
Fogel, Joshua
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hayes, Jameson L.
4
Katona, Zsolt
4
Pelsmacker, Patrick de
4
Poels, Karolien
4
Rozendaal, Esther
4
Smith, Katherine Taken
4
Varan, Duane
4
Vashisht, Devika
4
Wilson, Rick T.
4
Abbasi, Amir Zaib
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Becker, Maren
3
Bernritter, Stefan F.
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Brinson, Nancy H.
3
Buzeta, Cristian
3
Campbell, Colin L.
3
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International journal of advertising : the review of marketing communications
72
Journal of business research : JBR
40
Journal of promotion management : innovations in planning and applied research
31
International journal of internet marketing and advertising : IJIMA
30
Journal of marketing communications
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of advertising : the quarterly review of marketing communications
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of advertising research
17
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of promotion management : JPM
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Information systems research : ISR
9
Journal of marketing research : JMR
9
European journal of operational research : EJOR
8
Journal of current issues and research in advertising
8
Journal of internet commerce
8
Journal of marketing research
8
Marketing science
8
Psychology & marketing
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
International journal of technology marketing : IJTMkt
7
Marketing letters : a journal of research in marketing
7
Operations research
7
Electronic commerce research
6
Technological forecasting & social change : an international journal
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Health marketing quarterly
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
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ECONIS (ZBW)
814
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1
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814
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1
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
2
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy
Caratù, Myriam
;
Cherubino, Patrizia
;
Menicocci, Stefano
; …
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 21-54
Persistent link: https://www.econbiz.de/10014512431
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
8
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
9
The extent of "deceptive" advertising by wine retailers : caveat venditor
Gokcekus, Omer
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10014484120
Saved in:
10
Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Nalluri, Venkateswarlu
;
Mayopu, Richard G.
;
Chen, Long-Sheng
- In:
Journal of modelling in management
19
(
2024
)
1
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014486290
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