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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Advertising
Brand management
5,626
Markenführung
5,626
Consumer behaviour
4,534
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4,534
Brand image
4,406
Markenimage
4,406
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2,515
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2,463
Beziehungsmarketing
1,475
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1,475
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1,104
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1,104
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946
Online-Marketing
946
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682
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498
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498
Marketing management
488
Marketingmanagement
485
Customer satisfaction
475
Kundenzufriedenheit
475
Designation of origin
459
Herkunftsbezeichnung
459
Tourism marketing
442
Tourismusmarketing
442
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420
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405
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366
Destination management
358
Destinationsmanagement
358
Markentreue
340
Viral marketing
335
Virales Marketing
335
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330
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330
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308
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308
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7
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Dens, Nathalie
12
Pelsmacker, Patrick de
11
Septianto, Felix
8
Ko, Eunju
7
Hudders, Liselot
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Gierl, Heribert
5
Hayes, Jameson L.
5
Matthes, Jörg
5
Milfeld, Tyler
5
Roy, Subhadip
5
Taylor, Charles Raymond
5
Arora, Nilesh
4
Avramova, Yana R.
4
Baxter, Stacey M.
4
Bernritter, Stefan F.
4
Chen, Huan
4
Cohen, Justin
4
Jang, Soocheong
4
Kulczynski, Alicia
4
Loureiro, Sandra Maria Correia
4
Naderer, Brigitte
4
Pittman, Matthew
4
Pradhan, Debasis
4
Puzakova, Marina
4
Romaniuk, Jenni
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Andreini, Daniela
3
Bang Nguyen Viet
3
Bauer, Hans H.
3
Bellman, Steven
3
Bergkvist, Lars
3
Brison, Natasha T.
3
Chan, Fong Yee
3
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Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising research
28
Journal of advertising
25
Journal of retailing and consumer services
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
4
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ECONIS (ZBW)
790
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1
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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