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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Advertising effects
Advertising
Brand management
5,591
Markenführung
5,591
Consumer behaviour
4,508
Konsumentenverhalten
4,508
Brand image
4,389
Markenimage
4,389
Brand
2,504
Markenartikel
2,454
Beziehungsmarketing
1,469
Relationship marketing
1,469
Social Web
1,101
Social web
1,101
Internet marketing
943
Online-Marketing
943
Werbewirkung
680
Luxury goods
497
Luxusgüter
497
Marketing management
480
Marketingmanagement
477
Customer satisfaction
473
Kundenzufriedenheit
473
Designation of origin
454
Herkunftsbezeichnung
454
Tourism marketing
438
Tourismusmarketing
438
Werbung
418
Brand loyalty
406
Emotion
364
Destination management
356
Destinationsmanagement
356
Markentreue
342
Viral marketing
335
Virales Marketing
335
Einzelhandel
318
Retail trade
318
Corporate reputation
306
Firmenimage
306
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292
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114
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784
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3
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785
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17
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13
Konferenzbeitrag
13
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12
Book section
12
Aufsatzsammlung
7
Thesis
4
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2
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1
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780
German
7
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Dens, Nathalie
12
Pelsmacker, Patrick de
11
Septianto, Felix
8
Ko, Eunju
7
Hudders, Liselot
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Gierl, Heribert
5
Hayes, Jameson L.
5
Matthes, Jörg
5
Milfeld, Tyler
5
Roy, Subhadip
5
Taylor, Charles Raymond
5
Arora, Nilesh
4
Avramova, Yana R.
4
Baxter, Stacey M.
4
Bernritter, Stefan F.
4
Chen, Huan
4
Cohen, Justin
4
Jang, Soocheong
4
Kulczynski, Alicia
4
Loureiro, Sandra Maria Correia
4
Naderer, Brigitte
4
Pittman, Matthew
4
Pradhan, Debasis
4
Puzakova, Marina
4
Romaniuk, Jenni
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Andreini, Daniela
3
Bang Nguyen Viet
3
Bauer, Hans H.
3
Bellman, Steven
3
Bergkvist, Lars
3
Brison, Natasha T.
3
Chan, Fong Yee
3
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Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising research
28
Journal of advertising
25
Journal of retailing and consumer services
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
4
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ECONIS (ZBW)
787
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1
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10
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787
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date (oldest first)
1
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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