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~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
27,530
Konsumentenverhalten
27,438
Relationship marketing
4,346
Beziehungsmarketing
4,345
Markenführung
3,909
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3,908
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3,389
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3,385
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2,818
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2,603
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2,603
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2,516
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2,516
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2,458
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2,449
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2,227
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2,227
Brand
2,027
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1,992
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1,831
Retail trade
1,826
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1,691
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1,687
Werbewirkung
1,673
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1,664
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1,559
Virales Marketing
1,559
Electronic Commerce
1,509
E-commerce
1,487
Advertising
1,381
Werbung
1,359
Experiment
1,336
Confidence
1,166
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1,163
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1,036
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1,036
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962
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Han, Heesup
39
Mattila, Anna S.
18
Septianto, Felix
18
Sreejesh, S.
15
Quach, Sara
14
Dens, Nathalie
13
Jang, Soocheong
13
Loureiro, Sandra Maria Correia
13
Prashar, Sanjeev
13
Prayag, Girish
13
Pelsmacker, Patrick de
12
Thaichon, Park
12
Balaji, M. S.
11
Bilgihan, Anil
11
Prentice, Catherine
11
Wu, Linwan
11
Gursoy, Dogan
10
Naderer, Brigitte
10
Torres, Ivonne M.
10
Wong, IpKin Anthony
10
Wu, Luorong
10
Zúñiga, Miguel Ángel
10
Ahn, Jiseon
9
Dodoo, Naa Amponsah
9
Gustafsson, Anders
9
Hudders, Liselot
9
Japutra, Arnold
9
Kim, Jinkyung Jenny
9
Liu, Chih-Hsing
9
Matthes, Jörg
9
Parayitam, Satyanarayana
9
Rather, Raouf Ahmad
9
Wei, Wei
9
Yoon, Sukki
9
Yu, Jongsik
9
Chua, Bee-Lia
8
Diehl, Sandra
8
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
IGI Global
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
OECD
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Organisation for Economic Co-operation and Development
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Journal of retailing and consumer services
327
Journal of business research : JBR
219
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
Journal of hospitality marketing & management
75
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the quarterly review of marketing communications
70
The journal of services marketing
68
Journal of travel and tourism marketing
67
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
51
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
36
European journal of marketing
34
Journal of strategic marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Tourism management perspectives : TMP
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of Islamic marketing
31
Journal of internet commerce
30
The journal of brand management : an international journal
29
Marketing letters : a journal of research in marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of advertising research
26
Journal of service management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
4,478
RePEc
1
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Buyer behaviour modelling of rural online purchase intention using logistic regression
Arumugam, Thangaraja
;
Hameed, S. Shahul
;
Sanjeev, M. A.
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10014316668
Saved in:
3
Factors affecting consumer behaviour in mobile financial services in Bangladesh
Ahmed, Afnaan
;
Uddin, S. M. Raihan
;
Hassan, S. M. Rifat
- In:
Asia-Pacific sustainable development journal
29
(
2022
)
1
,
pp. 142-167
Persistent link: https://www.econbiz.de/10014333553
Saved in:
4
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
Saved in:
5
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
6
Ramadhan street food bazaar shopping : investigating the effect of Malaysian Muslim consumer's visual sensory cues on purchase behaviour and satisfaction
Nur Ilya Diana Bahrol Azman
;
Zahari, Mohd Salehuddin Mohd
; …
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 260-278
Persistent link: https://www.econbiz.de/10014451929
Saved in:
7
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
8
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
9
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
10
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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