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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Advertising effects
Destination management
Firmenimage
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5,518
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Melewar, T. C.
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Dens, Nathalie
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8
Pike, Steven
8
Balmer, John M. T.
7
Ko, Eunju
7
Stylidis, Dimitrios
7
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6
Roy, Subhadip
6
Sreejesh, S.
6
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6
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4
Cohen, Justin
4
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Journal of business research : JBR
84
Tourism management : research, policies, practice
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
44
Journal of retailing and consumer services
36
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31
International journal of advertising : the quarterly review of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management perspectives : TMP
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Journal of promotion management : innovations in planning and applied research
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of internet marketing and advertising : IJIMA
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Asia Pacific journal of marketing and logistics
19
Journal of vacation marketing
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Psychology & marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
International journal of hospitality management
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Journal of promotion management : JPM
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Marketing intelligence & planning
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality marketing & management
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International journal of contemporary hospitality management
11
Marketing letters : a journal of research in marketing
11
International journal of sports marketing & sponsorship
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Tourism review
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of advertising research
9
Journal of hospitality and tourism insights
9
Journal of marketing
9
Journal of strategic marketing
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International studies of management and organization
8
Journal of Islamic marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
1,293
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1
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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