//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Altruism"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Altruism
Online-Marketing
Nonprofit marketing
197
Nonprofit-Marketing
196
Nonprofit organization
115
Nonprofit-Organisation
115
Fundraising
100
Charitable organization
50
Gemeinnützige Organisation
50
Charity
49
Wohltätigkeit
49
Consumer behaviour
40
Konsumentenverhalten
40
Marketing management
32
Marketingmanagement
32
Brand management
27
Markenführung
27
Internet marketing
24
Altruismus
23
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
18
Relationship marketing
18
Social Web
18
Social web
18
Higher education institution
17
Hochschule
17
Emotion
16
Motivation
16
nonprofit marketing
16
Brand image
15
Cause-Related Marketing
15
Cause-related marketing
15
Markenimage
15
USA
15
United States
15
Ehrenamtliche Arbeit
13
Experiment
13
Students
13
Studierende
13
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
44
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
44
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
44
Author
All
Bae, Mikyeung
2
Li, Yexin Jessica
2
Singh, Surendra N.
2
Adena, Maja
1
Adomaviciute, Karina
1
Aji, Hendy Mustiko
1
Amelia, Seyla Rizky
1
Awad, Manar
1
Bakini, Fatma
1
Bauer, Steven
1
Bennett, Roger
1
Blouin, Marie C.
1
Bolander, Willy
1
Bolat, Elvira
1
Bortree, Denise Sevick
1
Carroll, Ryall
1
Cauberghe, Veroline
1
Chaabouni, Amel
1
Chang, ChiaChi
1
Chapman, Cassandra M.
1
Chell, Kathleen
1
Chen, Po-Yu
1
Choi, Jungsil
1
Chung, Sorim
1
Coule, Tracey M.
1
Dalman, M. Deniz
1
Dewi, Miranti Kartika
1
Erickson, G. Scott
1
Fajardo, Tatiana M.
1
Fechner, David
1
Feller, Joseph
1
Filo, Kevin
1
Florenthal, Bela
1
Gleasure, Rob
1
Gomez-Arias, J. Tomas
1
Gonçalves, Paulo
1
Hair, Neil
1
Han, Min Chung
1
Harris, Erica E.
1
Haruvy, Ernan
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
7
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
3
Journal of philanthropy and marketing
3
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
European journal of marketing
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Islamic marketing
1
Journal of business and psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
Nonprofit management & leadership
1
Review of accounting studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
2
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
3
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
4
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
5
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
6
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
7
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
8
Online cross-religion donation during COVID-19 : mediating role of empathy and trust
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1531-1550
Persistent link: https://www.econbiz.de/10014314706
Saved in:
9
Obligatory publicity increasescharitable acts
Yang, Adelle X.
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 839-857
Persistent link: https://www.econbiz.de/10012877880
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->