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~accessRights:"restricted"
~subject:"Brand equity"
~subject:"Tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Brand equity
Tourism marketing
Brand image
4,439
Markenimage
4,439
Brand management
3,383
Markenführung
3,383
Consumer behaviour
3,345
Konsumentenverhalten
3,345
Brand
1,673
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1,644
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1,039
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1,039
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608
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608
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547
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547
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486
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486
Designation of origin
447
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447
Tourismusmarketing
411
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344
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344
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338
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338
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288
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274
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242
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239
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235
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Aufsatz in Zeitschrift
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653
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Pike, Steven
8
Stylidis, Dimitrios
8
Wong, IpKin Anthony
8
Guzman, Francisco
7
Liu, Chih-Hsing
6
Gil Saura, Irene
5
Kotsi, Filareti
5
Kumar, Vikas
5
Campo, Sara
4
Ekinci, Yuksel
4
Giraldi, Janaina de Moura Engracia
4
Hahm, Jeeyeon
4
Han, Heesup
4
Kaushik, Arun Kumar
4
Khoo-Lattimore, Catheryn
4
Rather, Raouf Ahmad
4
Shuv-Ami, Avichai
4
Tasci, Asli DA
4
Tung, Vincent Wing Sun
4
Wang, Ying
4
Alvarez, Maria D.
3
Anabila, Peter
3
Barrio-García, Salvador del
3
Breiter Terry, Deborah
3
Chen, Chun-Chu
3
Christodoulides, George
3
Divakaran, Pradeep Kumar Ponnamma
3
Foroudi, Mohammad Mahdi
3
Foroudi, Pantea
3
Garay Tamajón, Luis Alfonso
3
Gursoy, Dogan
3
Iglesias, Oriol
3
Japutra, Arnold
3
Khan, Imran
3
Kozak, Metin
3
Kucukergin, Kemal Gurkan
3
Lai, Ivan K. W.
3
Lambkin, Mary
3
Li, Mimi
3
Liu, Fang
3
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Tourism management : research, policies, practice
52
Journal of business research : JBR
46
Journal of travel and tourism marketing
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Tourism management perspectives : TMP
30
Journal of destination marketing & management
26
Journal of vacation marketing
24
Tourism analysis : an interdisciplinary tourism & hospitality journal
23
Journal of retailing and consumer services
17
The journal of brand management : an international journal
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of hospitality and tourism insights
13
Tourism review
13
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
10
The journal of product & brand management
10
Tourism and hospitality research : THR
9
International marketing review
8
European journal of marketing : EJM
7
Journal of Islamic marketing
7
Journal of vacation marketing : an international journal
7
Journal of hospitality marketing & management
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of event and festival management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of the Academy of Marketing Science
4
Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
The service industries journal
4
Tourism and hospitality research : the surrey quarterly review
4
AMS review : official publication of the Academy of Marketing Science
3
IIMB management review
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
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ECONIS (ZBW)
653
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1
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
2
Determinants of learner-centric brand equity for online universities in Gulf countries
Anwar, Syed Aziz
;
Sohail, M. Sadiq
;
Ankit, Ahmed
;
Al …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014566972
Saved in:
3
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
Animosity and perceived risk in conflict-ridden tourist destinations
Fuchs, Galia
;
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism review
79
(
2024
)
3
,
pp. 688-702
Persistent link: https://www.econbiz.de/10014512306
Saved in:
6
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
7
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
8
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
9
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
10
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
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