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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Kundenbindung"
~subject:"Social Web"
~type_genre:"Article in journal"
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Consumer behaviour
Kundenbindung
Social Web
Brand loyalty
343
Markentreue
343
Konsumentenverhalten
309
Brand management
303
Markenführung
303
Beziehungsmarketing
298
Relationship marketing
298
Brand image
240
Markenimage
240
Brand
230
Markenartikel
230
brand loyalty
101
Customer satisfaction
83
Kundenzufriedenheit
83
Social web
83
Internet marketing
65
Online-Marketing
65
Confidence
49
Vertrauen
49
Emotion
35
Customer integration
26
Kundenintegration
26
Customer retention
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Hotel industry
21
Hotellerie
21
Viral marketing
21
Virales Marketing
21
brand trust
18
Einzelhandel
16
Retail trade
16
Structural equation model
16
Strukturgleichungsmodell
16
Advertising effects
14
Werbewirkung
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321
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Article in journal
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321
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7
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6
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6
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3
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Arbeitspapier
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Aufsatzsammlung
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Graue Literatur
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Non-commercial literature
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English
321
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Han, Heesup
8
Dawes, John
6
Kim, Jinkyung Jenny
5
Fatma, Mobin
4
Khan, Imran
4
Leckie, Civilai
4
Rahman, Zillur
4
Guzman, Francisco
3
Huang, Chao-Chin
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Loureiro, Sandra Maria Correia
3
Nandy, Subarna
3
Rather, Raouf Ahmad
3
Rita, Paulo
3
Sondhi, Neena
3
Tran, Trang
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Back, Ki-Joon
2
Bang, Nguyen
2
Bartikowski, Boris
2
Bayram, Pelin
2
Byun, Kyung-Ah
2
Chen, Jiawen
2
Choe, Ja Young
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Ekinci, Yuksel
2
Elrehail, Hamzah
2
Esmaeilpour, Fariba
2
Fang, Shih Chieh
2
Fernandes, Teresa
2
Giovanis, Apostolos
2
Guo, Rui
2
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Journal of retailing and consumer services
25
The journal of product & brand management
18
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
8
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Psychology & marketing
5
Australasian marketing journal
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
International journal of consumer studies
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of emerging markets
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
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ECONIS (ZBW)
321
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
3
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
7
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
8
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
9
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
10
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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