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~accessRights:"restricted"
~subject:"Corporate Social Responsibility"
~subject:"Experiment"
~subject:"Market segmentation"
~subject:"Social web"
~subject:"social marketing"
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Corporate Social Responsibility
Experiment
Market segmentation
Social web
social marketing
Social marketing
434
Social Marketing
372
Consumer behaviour
113
Konsumentenverhalten
113
Corporate social responsibility
42
Advertising effects
41
Werbewirkung
41
Behavioral economics
40
Verhaltensökonomik
39
Social Web
33
Gesundheitsvorsorge
32
USA
32
United States
32
Nachhaltige Entwicklung
31
Preventive care
31
Sustainable development
31
Marketing
29
Marketing management
27
Marketingmanagement
27
Advertising
25
Werbung
24
Social change
20
Sozialer Wandel
20
Soziomarketing
20
Health
19
Sustainability
19
Gesundheit
18
Jugendliche
18
Marktsegmentierung
18
Youth
18
Australia
17
Australien
17
Marketing theory
16
Marketingtheorie
16
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156
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Collection of articles of several authors
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Rundle-Thiele, Sharyn
13
Kubacki, Krzysztof
10
Dietrich, Timo
9
Galan-Ladero, M. Mercedes
5
Alves, Helena
3
Hamby, Anne
3
Kennedy, Ann-Marie
3
Pang, Bo
3
Baptista, Nuno
2
Brinberg, David
2
Castillo-Abdul, Bárbara
2
Choudhury, Koushiki
2
Dibb, Sally
2
Eagle, Lynne C.
2
Fields, Ziska
2
Gordon, Ross
2
Grier, Sonya A.
2
Ibrahim, Ali
2
Knox, Kathy
2
Lanero Carrizo, Ana
2
Parkinson, Joy
2
Pinho, José Carlos
2
Russell-Bennett, Rebekah
2
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2
Tweneboah-Koduah, Ernest Yaw
2
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2
Weaven, Scott
2
Abuhussein, Tala
1
Adam, Martin
1
Adams, Matilda
1
Agarwal, Ritu
1
Alhabash, Saleem
1
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1
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1
Alves, Helena M.
1
Ballantine, Paul W.
1
Bar-Gill, Oren
1
Barnhart, Michelle
1
Barrie, Lance
1
Bayardo Tobar-Pesántez, Luis
1
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De Gruyter Oldenbourg
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Edward Elgar Publishing
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Journal of nonprofit & public sector marketing
12
Segmentation in social marketing : process, methods and application
10
Health marketing quarterly
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of social marketing : JSOCM
7
International review on public and non-profit marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of macromarketing
5
Journal of economic behavior & organization : JEBO
4
International journal of nonprofit & voluntary sector marketing
3
Journal of Business Ethics
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Asia-Pacific journal of business administration
2
CSR 2.0 and the new era of corporate citizenship
2
Corporate governance : international journal of business in society
2
Discussion papers / CEPR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of market research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing theory
2
Psychology & marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Applied economics
1
Asia-Pacific journal of management research and innovation
1
Asian journal of management cases : AJMC
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Bulletin of economic research
1
Business strategy and the environment
1
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
1
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ECONIS (ZBW)
164
RePEc
6
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170
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1
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
2
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
3
Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
Is brand reputation a banner for
social
marketing
? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
5
Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu
;
Gonzalez, Raquel Carolina Lara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
Saved in:
6
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
7
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
8
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
9
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
10
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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