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~accessRights:"restricted"
~subject:"Corporate Social Responsibility"
~subject:"Experiment"
~subject:"Market segmentation"
~subject:"Social web"
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Corporate Social Responsibility
Experiment
Market segmentation
Social web
Social marketing
434
Social Marketing
372
Consumer behaviour
113
Konsumentenverhalten
113
social marketing
88
Corporate social responsibility
42
Advertising effects
41
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41
Behavioral economics
40
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39
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33
Gesundheitsvorsorge
32
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32
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32
Nachhaltige Entwicklung
31
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31
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31
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29
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27
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27
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25
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24
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20
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20
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20
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19
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18
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18
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18
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16
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Dietrich, Timo
8
Rundle-Thiele, Sharyn
8
Kubacki, Krzysztof
6
Galan-Ladero, M. Mercedes
5
Alves, Helena
3
Baptista, Nuno
2
Brinberg, David
2
Castillo-Abdul, Bárbara
2
Fields, Ziska
2
Hamby, Anne
2
Ibrahim, Ali
2
Knox, Kathy
2
Lanero Carrizo, Ana
2
Pang, Bo
2
Parkinson, Joy
2
Pinho, José Carlos
2
Vazquez Burguete, Jose Luis
2
Abuhussein, Tala
1
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1
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1
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1
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1
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1
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1
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1
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Segmentation in social marketing : process, methods and application
10
Journal of social marketing : JSOCM
7
International review on public and non-profit marketing
6
Journal of economic behavior & organization : JEBO
4
Journal of nonprofit & public sector marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Asia-Pacific journal of business administration
2
CSR 2.0 and the new era of corporate citizenship
2
Corporate governance : international journal of business in society
2
Discussion papers / CEPR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of nonprofit & voluntary sector marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
SpringerLink / Bücher
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
American economic journal : a journal of the American Economic Association
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bulletin of economic research
1
Business strategy and the environment
1
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
1
Discussion paper / Centre for Economic Policy Research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
Health marketing quarterly
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
International journal of market research
1
International journal of sports marketing & sponsorship
1
Inventi impact: international trade
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
1
Journal of current issues and research in advertising : JCIRA
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1
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
2
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
3
Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
5
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
6
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
7
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
8
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
9
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
10
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.
;
Forbes, Sarah
;
Powell, Madeline
; …
- In:
Business strategy and the environment
31
(
2022
)
3
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
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