//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Corporate Social Responsibility"
~subject:"Market segmentation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Market segmentation
Social marketing
439
Social Marketing
377
Consumer behaviour
118
Konsumentenverhalten
118
social marketing
89
Advertising effects
42
Corporate social responsibility
42
Werbewirkung
42
Behavioral economics
41
Verhaltensökonomik
40
Gesundheitsvorsorge
33
Social Web
33
Social web
33
Preventive care
32
USA
32
United States
32
Nachhaltige Entwicklung
31
Sustainable development
31
Marketing
29
Marketing management
27
Marketingmanagement
27
Advertising
25
Experiment
25
Werbung
24
Health
20
Social change
20
Sozialer Wandel
20
Soziomarketing
20
Gesundheit
19
Sustainability
19
Jugendliche
18
Marktsegmentierung
18
Youth
18
Australia
17
Australien
17
Internet marketing
17
Online-Marketing
17
Body weight
16
more ...
less ...
Online availability
All
Undetermined
Free
9
Type of publication
All
Article
48
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
55
German
1
Author
All
Rundle-Thiele, Sharyn
8
Dietrich, Timo
6
Galan-Ladero, M. Mercedes
5
Kubacki, Krzysztof
5
Fields, Ziska
2
Ibrahim, Ali
2
Knox, Kathy
2
Lanero Carrizo, Ana
2
Vazquez Burguete, Jose Luis
2
Agarwal, Ritu
1
Alhabash, Saleem
1
Almestarihi, Rʹad
1
Alves, Helena
1
Alves, Helena M.
1
Barrie, Lance
1
Bayardo Tobar-Pesántez, Luis
1
Bhattacharyya, Jishnu
1
Bianchi, Enrique
1
Bianchi, Enrique Carlos
1
Boivin, Maxime
1
Bolton, Ruth N.
1
Bonaparte, Yvette Lynne
1
Boo, Soyoung
1
Brinberg, David
1
Burn, Lara
1
Carins, Julia
1
Castillo-Abdul, Bárbara
1
Chambliss, Heather O.
1
Champagne Saint-Arnaud, Valériane
1
Chouthoy, Supriya
1
Civila, Sabina
1
Coffie, Isaac Sewornu
1
Crespo Casado, Francisco
1
Crowley, Kenyon
1
Cruz Morato, Marco Antonio
1
Dann, Stephen
1
Dann, Susan
1
Dass, Rahul
1
Devereux, Michael T.
1
Dhir, Sanjay
1
more ...
less ...
Institution
All
De Gruyter Oldenbourg
1
Published in...
All
Segmentation in social marketing : process, methods and application
10
International review on public and non-profit marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
CSR 2.0 and the new era of corporate citizenship
2
Corporate governance : international journal of business in society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
SpringerLink / Bücher
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
1
Health marketing quarterly
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
International journal of nonprofit & voluntary sector marketing
1
Inventi impact: international trade
1
Journal of Islamic marketing : JIMA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of social marketing : JSOCM
1
Management for Professionals
1
Management for professionals
1
Management research review
1
Springer Business Cases
1
Springer eBook Collection
1
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
2
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
3
Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
5
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
6
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
7
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
8
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
9
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.
;
Forbes, Sarah
;
Powell, Madeline
; …
- In:
Business strategy and the environment
31
(
2022
)
3
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
Saved in:
10
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->