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~accessRights:"restricted"
~subject:"Corporate social responsibility"
~subject:"Germany"
~subject:"Highly skilled workers"
~subject:"Unternehmenskultur"
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Corporate social responsibility
Germany
Highly skilled workers
Unternehmenskultur
HR marketing
346
Personalmarketing
346
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136
Recruitment
125
Human Resource Management
102
Personalmanagement
102
Corporate reputation
88
Firmenimage
88
Brand management
83
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83
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64
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64
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64
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64
International marketing
46
Internationales Marketing
46
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42
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41
Job satisfaction
41
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40
internal marketing
38
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25
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Hesse, Gero
4
Mattmüller, Roland
4
Dineen, Brian R.
3
Immerschitt, Wolfgang
3
Stumpf, Marcus
3
Yu, Kang Yang Trevor
3
Allen, David G.
2
Breyer-Mayländer, Thomas
2
Buckmann, Jörg
2
Busold, Matthias
2
Bustamante, Silke
2
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2
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Rechsteiner, Frank
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Wolf, Sandra
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essentials
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International journal of contemporary hospitality management
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1
Asia Pacific business review
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Baltic journal of management : BJM
1
Basiswissen Sozialwirtschaft und Sozialmanagement
1
Business, Economics, and Law
1
Business, economics, and law
1
CSR in Rheinland-Pfalz : nachhaltige Entwicklung aus Sicht von Wirtschaft, Wissenschaft, Politik und Zivilgesellschaft
1
CSR und Kleinstunternehmen : die Basis bewegt sich!
1
CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
1
Chinese management studies
1
Corporate communications : an international journal
1
Corporate social responsibility and diversity management : theoretical approaches and best practices
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Designing and communicating experience
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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ECONIS (ZBW)
131
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1
Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective
Richardson, Neil
;
Gosnay, Ruth M.
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014494121
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2
Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles
Buzzao, Giacomo
;
Rizzi, Francesco
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1123-1141
Persistent link: https://www.econbiz.de/10014507078
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3
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
4
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
5
Exploring the relationship between employer branding and talent retention : the mediation effect of employee engagement
Chopra, Avinash
;
Sahoo, Chandan Kumar
;
Patel, Gokulananda
- In:
International journal of organizational analysis
32
(
2024
)
4
,
pp. 702-720
Persistent link: https://www.econbiz.de/10014581307
Saved in:
6
Employer branding in employee recruitment : marketing the job and organization to potential talent
Yu, Kang Yang Trevor
;
Soo, Clara Wen Lin
;
Yu, Sitong
- In:
Essentials of employee recruitment : individual and …
,
(pp. 79-101)
.
2024
Persistent link: https://www.econbiz.de/10014580875
Saved in:
7
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
8
The roles of internal marketing and person-organization fit in hospitality employees' life satisfaction : an integration of work and nonwork domains
Trung Dam-Huy Thai
;
Tin Trung Nguyen
;
Chen, Wen-Kuo
;
Au …
- In:
Baltic journal of management : BJM
18
(
2023
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10014331067
Saved in:
9
Does employer branding facilitate the retention of healthcare employees? : a mediation moderation study through organisational identification, psychological involvement, and employ...
Salameh, Anas Abdelsatar Mohammad
;
Aman-Ullah, Attia
; …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014334498
Saved in:
10
Attracting Gen Z talents : do expectations towards employers vary by gender?
Laßleben, Hermann
;
Hofmann, Lisa
- In:
Gender in management : an international journal
38
(
2023
)
4
,
pp. 545-560
Persistent link: https://www.econbiz.de/10014338898
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