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~accessRights:"restricted"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossar enthalten"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Öffentlichkeitsarbeit
Marketingmanagement
377
Marketing management
375
Marketing
360
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
71
Online-Marketing
71
Brand management
65
Beziehungsmarketing
48
Relationship marketing
48
Digitalisierung
46
Digitization
46
Social Web
44
Social web
44
Nachhaltigkeit
37
Sustainability
37
Artificial intelligence
33
Künstliche Intelligenz
33
Deutschland
30
Germany
29
USA
28
United States
28
Strategisches Management
27
Theorie
27
Luxury goods
25
Luxusgüter
25
Brand
24
Physical distribution
24
Vertrieb
24
Markenartikel
23
Strategic management
21
Welt
21
World
21
Electronic Commerce
19
Influencer
19
KMU
19
SME
19
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Undetermined
Free
129
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Article
87
Book / Working Paper
47
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Fallstudie
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Glossar enthalten
Graue Literatur
Sammelwerk
Article in journal
1,077
Aufsatz in Zeitschrift
1,077
Aufsatzsammlung
96
Aufsatz im Buch
87
Lehrbuch
59
Hochschulschrift
46
Collection of articles of several authors
26
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25
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21
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16
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16
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15
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10
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9
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9
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8
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7
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7
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5
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5
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4
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4
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3
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3
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2
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2
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2
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2
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2
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English
113
German
23
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Bruhn, Manfred
4
Adeola, Ogechi
3
Mogaji, Emmanuel
3
Bronnenberg, Bart J.
2
Camilleri, Mark Anthony
2
Cedrola, Elena
2
Eliaz, Kfir
2
Esch, Franz-Rudolf
2
Gülmez, Emrah
2
Hinson, Robert
2
Kleinaltenkamp, Michael
2
Langner, Tobias
2
Masé, Stefania
2
Nguyen Phong Nguyen
2
Olbrich, Rainer
2
Pauwels, Koen
2
Sakas, Damianos P.
2
Sakkthivel, A. M.
2
Spiegler, Ran
2
Zavattaro, Staci M.
2
Zerres, Christopher
2
Abu-Shamaa, Rasha
1
Abugre, James B.
1
Adisa, Isaiah
1
Agbokanzo, Koffi Selom
1
Ahenkan, Albert
1
Ahlers, Grit Mareike
1
Ahuja, Raina
1
Al-Rabayah, Wafaa
1
Ali, Abdul
1
Alsmadi, Izzat
1
Amandeep Singh
1
Antunes, Raquel J.
1
Arora, Amit
1
Arora, Anshu
1
Arslan, Yusuf
1
Ashworth, Gregory J.
1
Athanasula-Reppa, Anastasia
1
Atristain Suarez, Connie
1
B., Sathish Kumar
1
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Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
IC-SIM <6., 2017, Paphos>
1
Institute for the Study of Business Markets
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
NetLibrary, Inc
1
Society for Marketing Advances
1
Springer Gabler <Firma>
1
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Fashion branding and communication : core strategies of European luxury brands
4
Improving marketing strategies for private label products
4
Working paper / National Bureau of Economic Research, Inc.
4
Edward Elgar E-Book Archive
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Business analytics and cyber security management in organizations
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Elgar original reference
2
Global marketing strategies for the promotion of luxury goods
2
Lehrbuch
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing und Innovation in disruptiven Zeiten
2
Palgrave pivot
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Springer Reference Wirtschaft
2
Strategic corporate communication in the digital age
2
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
The Routledge companion to marketing and feminism
2
The role of brands in an era of over-information
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
AI innovation in services marketing
1
AI-driven marketing research and data analytics
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business marketing and purchasing
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Big data analytics in operations and supply chain management
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business/Economics
1
Cases on digital strategies and management issues in modern organizations
1
Competitive drivers for improving future business performance
1
Conference proceedings Trends in Business Communication 2020
1
Contemporary trends in innovative marketing strategies
1
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ECONIS (ZBW)
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1
Impact of market orientation on technological innovation
Xu, Zhoucan
- In:
Internet finance and digital economy : advances in …
,
(pp. 417-431)
.
2024
Persistent link: https://www.econbiz.de/10014534186
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2
Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
Saved in:
3
AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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4
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
5
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
6
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
7
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
8
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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