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~accessRights:"restricted"
~subject:"Kundenbindung"
~subject:"Social Web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Kundenbindung
Social Web
Virales Marketing
Brand loyalty
336
Markentreue
336
Consumer behaviour
302
Konsumentenverhalten
302
Brand management
297
Markenführung
297
Beziehungsmarketing
292
Relationship marketing
292
Brand image
234
Markenimage
234
Brand
227
Markenartikel
227
brand loyalty
96
Social web
82
Customer satisfaction
81
Kundenzufriedenheit
81
Internet marketing
64
Online-Marketing
64
Confidence
48
Vertrauen
48
Emotion
35
Customer integration
26
Kundenintegration
26
Customer retention
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Viral marketing
21
Hotel industry
20
Hotellerie
20
brand trust
17
Einzelhandel
15
Retail trade
15
Structural equation model
15
Strukturgleichungsmodell
15
Advertising effects
14
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108
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108
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5
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2
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2
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108
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Fernandes, Teresa
3
Rita, Paulo
3
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Elrehail, Hamzah
2
Ibrahim, Blend
2
Loureiro, Sandra Maria Correia
2
Ong, Chuan Huat
2
Rahman, Zillur
2
Samarah, Tariq
2
Santos, Zélia Raposo
2
Sohail, M. Sadiq
2
Verlegh, Peeter
2
Abbes, Intissar
1
Abuljadail, Mohammad
1
Agarwal, Kirti
1
Al-Fassed, Khaled Jamal
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Aljarah, Ahmad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Appiah, Dominic
1
Arli, Denni
1
Arumugam, Prakash V.
1
Aslam, Wajeeha
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Ayodele, Adeola A.
1
Azar, Salim L.
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Bayraktaroğlu, Gül
1
Beig, Faseeh Amin
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
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The journal of product & brand management
8
Journal of retailing and consumer services
6
The journal of brand management : an international journal
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of global fashion marketing : JGfM
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Psychology & marketing
2
Asia-Pacific journal of business administration
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
Inventi impact: retailing & consumer services
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
108
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
7
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
10
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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