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~accessRights:"restricted"
~subject:"Kundenbindung"
~subject:"Social Web"
~type_genre:"Article in journal"
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Kundenbindung
Social Web
Brand loyalty
331
Markentreue
331
Consumer behaviour
297
Konsumentenverhalten
297
Brand management
292
Markenführung
292
Beziehungsmarketing
287
Relationship marketing
287
Brand image
231
Markenimage
231
Brand
223
Markenartikel
223
brand loyalty
93
Social web
82
Customer satisfaction
80
Kundenzufriedenheit
80
Internet marketing
64
Online-Marketing
64
Confidence
48
Vertrauen
48
Emotion
35
Customer integration
25
Kundenintegration
25
Customer retention
23
Brand trust
21
Personality psychology
21
Persönlichkeitspsychologie
21
Hotel industry
20
Hotellerie
20
Viral marketing
20
Virales Marketing
20
brand trust
17
Einzelhandel
15
Retail trade
15
Advertising effects
14
Structural equation model
14
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5
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95
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Rita, Paulo
3
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Elrehail, Hamzah
2
Fernandes, Teresa
2
Ibrahim, Blend
2
Loureiro, Sandra Maria Correia
2
Rahman, Zillur
2
Samarah, Tariq
2
Santos, Zélia Raposo
2
Sohail, M. Sadiq
2
Verlegh, Peeter
2
Abbes, Intissar
1
Abuljadail, Mohammad
1
Agarwal, Kirti
1
Al-Fassed, Khaled Jamal
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Aljarah, Ahmad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Arli, Denni
1
Arumugam, Prakash V.
1
Aslam, Wajeeha
1
Athanasopoulou, Pinelopi
1
Ayodele, Adeola A.
1
Azar, Salim L.
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Beig, Faseeh Amin
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
Brexendorf, Tim Oliver
1
Brito, Pedro Quelhas
1
Brunetti, Federico
1
Castro, Ana
1
Chan, Terri H.
1
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The journal of product & brand management
7
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Asia-Pacific journal of business administration
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
Inventi impact: retailing & consumer services
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
95
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
8
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
9
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
10
Signaling, verification, and identification : the way corporate social advocacy generates brand loyalty on social media
Park, Keonyoung
;
Jiang, Hua
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 439-463
Persistent link: https://www.econbiz.de/10014229023
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