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~accessRights:"restricted"
~subject:"Kundenbindungsprogramm"
~subject:"Loyalty program"
~subject:"Online-Handel"
~subject:"Sales promotion"
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Kundenbindungsprogramm
Loyalty program
Online-Handel
Sales promotion
Beziehungsmarketing
197
Relationship marketing
196
Consumer behaviour
191
Konsumentenverhalten
191
Einzelhandel
47
Loyalty programs
47
Retail trade
47
Customer satisfaction
46
Kundenzufriedenheit
46
Verkaufsförderung
35
Rabatt
29
Rebate
29
Preismanagement
24
Pricing strategy
24
Kundenbindung
22
Theorie
22
Theory
22
Marketing management
21
Marketingmanagement
21
Dienstleistungsqualität
20
Service quality
20
Online retailing
19
Internet marketing
18
Online-Marketing
18
Hotel industry
17
Hotellerie
17
Brand management
15
Markenführung
15
Mobile communications
15
Mobilkommunikation
15
loyalty programs
15
Customer retention
14
loyalty program
14
Mobile Business
12
Mobile business
12
Mobile marketing
12
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134
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Article
274
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24
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11
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9
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5
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4
Conference paper
2
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2
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1
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English
279
German
19
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Mattila, Anna S.
6
Tanford, Sarah
6
Zolfaghari, Saeed
6
Bazargan, Amirhossein
5
Bijmolt, Tammo H. A.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Karray, Salma
4
Krafft, Manfred
4
Rabbanee, Fazlul K.
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Zeng, Kevin J.
4
Bhardwaj, Renu
3
Breugelmans, Els
3
Chun, So Yeon
3
Li, Zonghuo
3
Lin, Tin-Chun
3
Liu-Thompkins, Yuping
3
Mimouni Chaabane, Aïda
3
Noble, Stephanie M.
3
Pandey, Neeraj
3
Park, Young-Hoon
3
Pez, Virginie
3
Ramaseshan, B.
3
Ranzinger, Alexandra
3
Sajtos, Laszlo
3
Sesé, F. Javier
3
Soni, Pavleen
3
Yang, Wensheng
3
Ziliani, Cristina
3
Ahn, Sun Joo
2
Baker, Melissa A.
2
Berezan, Orie
2
Bombaij, Nick J. F.
2
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Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
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Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Journal of retailing
7
International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of production research
4
The Cornell hospitality quarterly
4
The service industries journal
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of production economics
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Kundenmanagement & Electronic Commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Predicting trends and building strategies for consumer engagement in retail environments
3
Psychology & marketing
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
BestMasters
2
Business horizons
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of global marketing
2
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ECONIS (ZBW)
298
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1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
3
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
6
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
7
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
8
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
9
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
10
Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level
Son, Yoonseock
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1301-1327
Persistent link: https://www.econbiz.de/10014582583
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