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~accessRights:"restricted"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Lieferantenmanagement
Marketingmanagement
Relationship marketing
7,723
Beziehungsmarketing
7,706
Consumer behaviour
4,317
Konsumentenverhalten
4,313
Customer satisfaction
2,402
Kundenzufriedenheit
2,386
Service quality
1,805
Dienstleistungsqualität
1,800
Brand management
1,366
Markenführung
1,365
Brand image
1,048
Markenimage
1,046
Social Web
1,036
Social web
1,036
Supplier relationship management
810
Internet marketing
805
Online-Marketing
804
Customer integration
793
Kundenintegration
790
Brand
688
Markenartikel
676
Einzelhandel
634
Retail trade
634
Online retailing
605
Online-Handel
605
Confidence
603
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602
E-commerce
533
Electronic Commerce
532
Marketing management
512
Customer value
487
Kundenwert
485
Emotion
448
Customer service
422
Kundenservice
418
Betriebliche Wertschöpfung
393
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393
Viral marketing
373
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Svensson, Göran
14
Casidy, Riza
8
Nyadzayo, Munyaradzi W.
8
Thaichon, Park
8
Aykol, Bilge
6
Friend, Scott B.
6
Leonidou, Leonidas C.
6
Mangus, Stephanie M.
6
Mostert, Pierre
6
Palmatier, Robert W.
6
Quach, Sara
6
Wang, Yonggui
6
Gligor, David M.
5
Good, Megan C.
5
Grönroos, Christian
5
Kim, Kyung Hoon
5
Mpinganjira, Mercy
5
Naudé, Peter
5
Sesé, F. Javier
5
Sharma, Piyush
5
Zhang, Chuang
5
Barry, James M.
4
Burton, Jamie
4
Bush, Alan J.
4
Chatterjee, Sheshadri
4
Christodoulides, Paul
4
Folse, Judith Anne Garretson
4
Foroudi, Pantea
4
Høgevold, Nils M.
4
Jones, Eli
4
Kim, Sang Jin
4
Kingshott, Russel P. J.
4
Mohan, Mayoor
4
Niemand, Thomas
4
Pullins, Ellen
4
Ratten, Vanessa
4
Schwepker, Charles H. <Jr.>
4
Terho, Harri
4
Ulaga, Wolfgang
4
Wang, Xinchun
4
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Industrial marketing management : the international journal for industrial and high-tech firms
156
Journal of business research : JBR
99
The journal of business & industrial marketing
63
Journal of business-to-business marketing
30
Journal of strategic marketing
27
Journal of retailing and consumer services
24
Journal of the Academy of Marketing Science
24
The journal of services marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Service business
13
European journal of marketing : EJM
12
Journal of personal selling & sales management : JPSSM
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Business horizons
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of retailing
9
The journal of product & brand management
9
International journal of hospitality management
8
International journal of production economics
8
Journal of international marketing
8
Journal of marketing communications
8
Journal of purchasing and supply management
8
Asia Pacific journal of marketing and logistics
7
International review on public and non-profit marketing
7
Journal of customer behaviour
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Services marketing quarterly
7
AMS review : official publication of the Academy of Marketing Science
6
European journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing channels : distribution systems, strategy, and management
6
Marketing intelligence & planning
6
The international journal of logistics management
6
The journal of brand management : an international journal
6
European management journal
5
International journal of internet marketing and advertising : IJIMA
5
International journal of production research
5
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ECONIS (ZBW)
1,244
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1
Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
Saved in:
2
Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Nguyen Thi Hong An
;
Nguyen Phuong
;
Phuong Uyen Dinh
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10013478473
Saved in:
3
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
4
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
5
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
6
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao
;
Qian, Jinfang
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1461-1475
Persistent link: https://www.econbiz.de/10014574059
Saved in:
7
How customer knowledge management helps retain fitness club members : a mediating effect of relationship quality
Ng, Kenneth Shiu Pong
;
Feng, Yan
;
Lai, Ivan K. W.
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 360-381
Persistent link: https://www.econbiz.de/10014505217
Saved in:
8
Effects of customer relationship management on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
9
Connecting the customer to the supply chain : proposition of a conceptual framework
Marty, Justine
;
Ageron, Blandine
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014513931
Saved in:
10
Empowering AI companions for enhanced relationship marketing
Chaturvedi, Rijul
;
Verma, Sanjeev
;
Srivastava, Vartika
- In:
California management review
66
(
2024
)
2
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014583870
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