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~accessRights:"restricted"
~subject:"Lieferantenmanagement"
~subject:"Social web"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Lieferantenmanagement
Social web
Relationship marketing
7,723
Beziehungsmarketing
7,706
Consumer behaviour
4,317
Konsumentenverhalten
4,313
Customer satisfaction
2,402
Kundenzufriedenheit
2,386
Service quality
1,805
Dienstleistungsqualität
1,800
Brand management
1,366
Markenführung
1,365
Brand image
1,048
Markenimage
1,046
Social Web
1,036
Supplier relationship management
810
Internet marketing
805
Online-Marketing
804
Customer integration
793
Kundenintegration
790
Brand
688
Markenartikel
676
Einzelhandel
634
Retail trade
634
Online retailing
605
Online-Handel
605
Confidence
603
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602
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533
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532
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512
Marketingmanagement
509
Customer value
487
Kundenwert
485
Emotion
448
Customer service
422
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418
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393
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Svensson, Göran
14
Harrigan, Paul
10
Itani, Omar S.
9
Loureiro, Sandra Maria Correia
9
Thaichon, Park
9
Agnihotri, Raj
8
Casidy, Riza
8
Hollebeek, Linda D.
8
Mpinganjira, Mercy
8
Nyadzayo, Munyaradzi W.
7
Aykol, Bilge
6
Friend, Scott B.
6
Hajli, Nick
6
Leonidou, Leonidas C.
6
Mangus, Stephanie M.
6
Mostert, Pierre
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Wang, Yonggui
6
Chatterjee, Sheshadri
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Gligor, David M.
5
Naudé, Peter
5
Rahman, Zillur
5
Rana, Nripendra P.
5
Roy, Sanjit
5
Sharma, Piyush
5
So, Kevin Kam Fung
5
Veloutsou, Cleopatra
5
Weaven, Scott
5
Zhang, Chuang
5
Akrout, Houcine
4
Balaji, M. S.
4
Barry, James M.
4
Bilgihan, Anil
4
Bruhn, Manfred
4
Bush, Alan J.
4
Calder, Bobby J.
4
Carlson, Jamie
4
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Industrial marketing management : the international journal for industrial and high-tech firms
161
Journal of business research : JBR
146
Journal of retailing and consumer services
70
The journal of business & industrial marketing
62
Journal of business-to-business marketing
33
Journal of strategic marketing
30
The journal of product & brand management
29
The journal of services marketing
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of internet marketing and advertising : IJIMA
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of the Academy of Marketing Science
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The journal of brand management : an international journal
20
Marketing intelligence & planning
19
Service business
19
Journal of marketing
18
Technological forecasting & social change : an international journal
18
Journal of promotion management : innovations in planning and applied research
17
Asia Pacific journal of marketing and logistics
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing communications
14
Tourism management : research, policies, practice
14
Journal of personal selling & sales management : JPSSM
13
Business horizons
11
European journal of marketing
11
International journal of hospitality management
11
Journal of hospitality marketing & management
11
Journal of internet commerce
11
Journal of marketing analytics : JMA
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Journal of service management
11
Psychology & marketing
10
Services marketing quarterly
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
9
International journal of business information systems : IJBIS
8
International journal of electronic marketing and retailing : IJEMR
8
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ECONIS (ZBW)
1,803
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1
Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
Saved in:
2
Web of lies : drivers and consequences of social media (in)authenticity
Alhouti, Sarah
;
Johnson, Catherine M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1129-1164
Persistent link: https://www.econbiz.de/10013417000
Saved in:
3
Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Nguyen Thi Hong An
;
Nguyen Phuong
;
Phuong Uyen Dinh
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10013478473
Saved in:
4
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
5
Role of social media technologies and customer relationship management Capabilities 2.0 in creating customer loyalty and university reputation
Shah, Syed Asim
;
Shoukat, Muhammad Haroon
;
Ahmad, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014566978
Saved in:
6
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
7
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
8
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao
;
Qian, Jinfang
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1461-1475
Persistent link: https://www.econbiz.de/10014574059
Saved in:
9
How customer knowledge management helps retain fitness club members : a mediating effect of relationship quality
Ng, Kenneth Shiu Pong
;
Feng, Yan
;
Lai, Ivan K. W.
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 360-381
Persistent link: https://www.econbiz.de/10014505217
Saved in:
10
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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