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~accessRights:"restricted"
~subject:"Markenführung"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
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Markenführung
Corporate Social Responsibility
214
Corporate social responsibility
213
Supply chain
186
Lieferkette
185
Innovationsmanagement
180
Deutschland
176
Germany
172
Innovation management
172
Organisatorischer Wandel
146
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146
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136
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135
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127
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122
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117
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117
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116
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116
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112
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112
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109
Nachhaltige Entwicklung
106
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106
Welt
106
World
106
Quality management
104
Qualitätsmanagement
103
Strategic management
102
Nachhaltigkeit
93
Relationship marketing
88
Beziehungsmarketing
87
Portfolio selection
85
Portfolio-Management
85
Sustainability
79
Erfolgsfaktor
75
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74
Unternehmenserfolg
74
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73
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5,569
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5,569
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391
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391
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124
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95
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90
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39
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39
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Avramova, Yana R.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Davidenko, Lyudmila M.
2
Dens, Nathalie
2
D’Arco, Mario
2
Errichiello, Oliver Carlo
2
Karray, Salma
2
Marino, Vittoria
2
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2
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2
Pollák, František
2
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2
Shyle, Irma
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Zavattaro, Staci M.
2
Zschiesche, Arnd
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Alaminos, David
1
Argila-Irurita, Ana María
1
Ashoori, Minoo Talebi
1
Athanasula-Reppa, Anastasia
1
Aydın, Hatice
1
Azoev, Gennady
1
Balmer, John M. T.
1
Batraga, Anda
1
Beisembina, Ansagan N.
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bertolini, Alessandra
1
Bidmon, Sonja
1
Biggins, Rebecca
1
Both, Alina
1
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1
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Springer Fachmedien Wiesbaden
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Goethe-Universität Frankfurt am Main
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of marketing management : MM
5
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Designing and communicating experience
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
The international review of retail, distribution and consumer research
3
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International studies of management and organization
2
Journal of retailing and consumer services
2
Research
2
The journal of consumer marketing
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business analytics and cyber security management in organizations
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Driving innovation and business success in the digital economy
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Edition Kulturwissenschaft
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Innovatives Markenmanagement
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Journal of marketing theory and practice
1
Management for sustainable and inclusive development in a transforming Asia
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Palgrave Pivot
1
Palgrave advances in luxury
1
Palgrave studies in practice: global fashion brand management
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Results
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
109
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1
Technologies of eco-branding of the region's industrial complex
Davidenko, Lyudmila M.
;
Miller, Maxim A.
;
Sherimova, …
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 413-423)
.
2024
Persistent link: https://www.econbiz.de/10014581183
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2
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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3
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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4
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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6
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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7
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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8
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
9
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
10
Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
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