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~accessRights:"restricted"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Improving marketing strategies for private label products
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Fashion branding and communication : core strategies of European luxury brands
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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2
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A handbook of management theories and models for office environments and services
1
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business analytics and cyber security management in organizations
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Conference proceedings Trends in Business Communication 2020
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Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Geo-economic perspectives in the global environment
1
Global marketing strategies for the promotion of luxury goods
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Handbook of research on the strategic management of family businesses
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Industry 5.0 : Creative and Innovative Organizations
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Market entry in China : case studies on strategy, marketing, and branding
1
Origin and branding in international market entry processes
1
Proceedings of the 5th International Conference on Economic Management and Green Development
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Using influencer marketing as a digital business strategy
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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3
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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4
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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5
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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6
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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7
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
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8
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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9
Digitale Sprachvarietäten in der externen Markenkommunikation : eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und Glaubwürdigk...
Cudak, Jessica
;
Göttling, Janine
;
Siems, Florian
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 331-356)
.
2023
Persistent link: https://www.econbiz.de/10014435297
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10
A systematic review of the bibliometric literature : branding in marketing strategy
Rosário, Albérico Travassos
- In:
Origin and branding in international market entry processes
,
(pp. 82-116)
.
2023
Persistent link: https://www.econbiz.de/10014436769
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