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~accessRights:"restricted"
~subject:"Marketingmanagement"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Elektronischer Datenträger"
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Marketingmanagement
Designation of origin
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Herkunftsbezeichnung
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Fashion branding and communication : core strategies of European luxury brands
1
Origin and branding in international market entry processes
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ECONIS (ZBW)
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1
Country-of-origin effect and digital marketing : evaluating current and future of marketing
Pinarbasi, Fatih
- In:
Origin and branding in international market entry processes
,
(pp. 117-137)
.
2023
Persistent link: https://www.econbiz.de/10014436772
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2
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
3
Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
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