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~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Werbung
Social Web
7,028
Social web
7,028
Consumer behaviour
6,197
Konsumentenverhalten
6,197
Internet marketing
4,638
Online-Marketing
4,635
E-commerce
4,133
Electronic Commerce
4,128
Online retailing
3,810
Online-Handel
3,810
Internet
2,110
Relationship marketing
1,934
Beziehungsmarketing
1,933
Viral marketing
1,570
Virales Marketing
1,570
Digital platform
1,434
Digitale Plattform
1,431
Brand management
1,361
Markenführung
1,361
Social media
1,266
Digitalisierung
1,191
Digitization
1,184
Customer satisfaction
1,022
Kundenzufriedenheit
1,021
Electronic money
1,013
Elektronisches Geld
1,013
Advertising effects
987
Werbewirkung
987
Theorie
961
Theory
961
Social network
949
Soziales Netzwerk
947
social media
922
Advertising
916
Einzelhandel
903
Retail trade
902
Brand image
895
Markenimage
895
Dienstleistungsqualität
850
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Undetermined
Free
133
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Article
891
Book / Working Paper
8
Type of publication (narrower categories)
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Article in journal
Konferenzschrift
Aufsatz in Zeitschrift
892
Aufsatz im Buch
21
Book section
21
Arbeitspapier
15
Working Paper
15
Graue Literatur
14
Non-commercial literature
14
Aufsatzsammlung
12
Hochschulschrift
5
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
3
Konferenzbeitrag
3
Festschrift
2
Wörterbuch
1
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English
895
German
4
Author
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Hudders, Liselot
11
Dwivedi, Yogesh Kumar
7
Evans, Nathaniel J.
7
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Sahni, Navdeep S.
6
Sayedi, Amin
6
Arora, Taanika
5
Bellman, Steven
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Hayes, Jameson L.
5
Jerath, Kinshuk
5
Pelsmacker, Patrick de
5
Pittman, Matthew
5
Wilbur, Kenneth C.
5
Balseiro, Santiago R.
4
Chen, Huan
4
Dens, Nathalie
4
Fogel, Joshua
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hatzithomas, Leonidas
4
Katona, Zsolt
4
Kim, Ho
4
Lou, Chen
4
Mookerjee, Vijay S.
4
Poels, Karolien
4
Rozendaal, Esther
4
Shin, Jiwoong
4
Smith, Katherine Taken
4
Vashisht, Devika
4
Voorveld, Hilde
4
Wilson, Rick T.
4
Yoon, Hye Jin
4
Abbasi, Amir Zaib
3
Agarwal, Bhawna
3
An, Soontae
3
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Institution
All
Springer Fachmedien Wiesbaden
2
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Published in...
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
39
Journal of business research : JBR
38
Journal of promotion management : innovations in planning and applied research
34
Journal of marketing communications
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of advertising research
25
International journal of advertising : the quarterly review of marketing communications
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of retailing and consumer services
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of promotion management : JPM
13
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
European journal of operational research : EJOR
11
Information systems research : ISR
10
Journal of marketing research
10
Marketing science
10
Psychology & marketing
10
Young consumers : insight and ideas for responsible marketers
10
Journal of current issues and research in advertising
9
Journal of marketing research : JMR
9
Quantitative marketing and economics : QME
9
Operations research
8
Technological forecasting & social change : an international journal
8
Electronic commerce research
7
International journal of technology marketing : IJTMkt
7
Journal of internet commerce
7
Marketing letters : a journal of research in marketing
7
Health marketing quarterly
6
Marketing intelligence & planning
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global marketing
5
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All
ECONIS (ZBW)
899
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1
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10
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899
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date (oldest first)
1
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
2
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Advertising and content creation on digital content platforms
Ren, Qitian
- In:
Marketing science
43
(
2024
)
4
,
pp. 734-750
Persistent link: https://www.econbiz.de/10014636320
Saved in:
5
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
6
The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of
Internet
user privacy and cookies
Núnez-Barriopedro, Estela
;
Cuesta-Valiño, Pedro
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
9
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
10
The study of predictors of online advertising influencing the web-based purchase intention of young consumers
Misra, Vaibhav
;
Dwivedi, Sunita
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10014309501
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