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~accessRights:"restricted"
~subject:"green marketing"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Lehrbuch"
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green marketing
Green marketing
350
Öko-Marketing
334
Consumer behaviour
268
Konsumentenverhalten
268
Environmental consciousness
212
Umweltbewusstsein
212
Sustainable product
184
Öko-Produkt
184
Environmental management
148
Umweltmanagement
148
Nachhaltige Entwicklung
101
Sustainable development
101
Marketing management
55
Marketingmanagement
55
Advertising effects
54
Werbewirkung
54
Sustainability
53
Brand image
52
Markenimage
52
Corporate Social Responsibility
51
Corporate social responsibility
51
Advertising
44
Werbung
44
Nachhaltigkeit
43
Brand management
37
Markenführung
37
Hotel industry
26
Hotellerie
26
Environmental policy
25
Umweltpolitik
25
Green advertising
19
sustainability
19
Consumer attitudes
18
Eco-label
18
Umweltzeichen
18
green advertising
18
India
17
Indien
17
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17
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Article in journal
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45
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English
45
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Bang Nguyen Viet
2
Adnan, Arham
1
Aggarwal, Deepanshi
1
Ahmad, Asad
1
Apichit Maneengam
1
Bailey, Ainsworth Anthony
1
Ballantine, Paul W.
1
Bolton, Lisa E.
1
Brough, Aaron R.
1
Chadha, Priyanka
1
Chen, Shijun
1
Chen, Ying-Rong
1
Chen, Yu-Shan
1
Chiu, Chun-Hung
1
Chua, Bee-Lia
1
Chun, HaeEun Helen
1
Clark, Ronald A.
1
Cohen, Boyd
1
Cong Phan The
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Damron, Terry
1
Deka, Jimnee
1
Delmas, Magali A.
1
Dimitrova, Vesselina
1
Dion, Paul A.
1
Dubey, Anil Roy
1
Emkani, Parisa
1
Gal, David
1
Gallucci, Teodoro
1
Gandhi, Aradhana
1
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1
Gera, Rajat
1
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1
Gilmore, Andrew
1
Gleim, Mark R.
1
Gomes, Sofia
1
Han, Heesup
1
Haytko, Diana L.
1
Hermans, Charles M.
1
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Journal of marketing communications
3
Corporate social responsibility and environmental management
2
International journal of green economics : IJGE
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Total quality management & business excellence
2
African journal of economic and sustainable development
1
Business & society
1
Business strategy and the environment
1
California management review
1
Cornell hospitality quarterly : CQ
1
Corporate reputation review : an international journal
1
Economic research
1
Folia oeconomica Stetinensia : FOS
1
International journal of business environment : IJBE
1
International journal of business excellence : IJBEX
1
International journal of enterprise network management : IJENM
1
International journal of innovation and sustainable development : IJISD
1
International journal of management practice : IJMP
1
International journal of production research
1
International journal of public sector performance management
1
International journal of services and operations management
1
International journal of sustainable economy : IJSE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Market : review for marketing theory and practice
1
Serbian journal of management : an international journal for theory and practice of management science ; SJM
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João
;
Pinho, Micaela Moreira
;
Gomes, Sofia
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
Saved in:
2
Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung
;
Juo, Wei-Jr
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
Saved in:
3
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
4
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
5
How enviropreneurial marketing research evolved overtime : a bibliometric analysis from 1999 to 2021
Aggarwal, Deepanshi
- In:
African journal of economic and sustainable development
9
(
2023
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10014306204
Saved in:
6
How do businesses achieve sustainable success and improve the quality of products in the green competitive era?
Hu, Chun
;
Xu, Zeyu
;
Chen, Shijun
- In:
Total quality management & business excellence
34
(
2023
)
4
,
pp. 496-514
Persistent link: https://www.econbiz.de/10013550189
Saved in:
7
Impact of customer environmental attitude-behavior gap
Lin, Yaqin
;
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
8
Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang
;
Cong Phan The
;
Sanyal, Shouvik
;
Wanich Suksatan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
Saved in:
9
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
10
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
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