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~accessRights:"restricted"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Elektronischer Datenträger"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Reshoring of manufacturing : drivers, opportunities, and challenges
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The Oxford handbook of identities in organizations
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The challenge of BRIC multinationals
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Wine Tourism and Sustainability : The Economic, Social and Environmental Contribution of the Wine Industry
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Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
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2
Exploring the untersection between geographical indications and sustainable wine tourism : the case of Le Colline del Prosecco di Conegliano e Valdobbiadene
Checchinato, Francesca
;
Colapinto, Cinzia
;
Finotto, Vladi
; …
- In:
Wine Tourism and Sustainability : The Economic, Social …
,
(pp. 163-178)
.
2024
Persistent link: https://www.econbiz.de/10014470092
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3
Spanish fashion without the country-of-origin effect
Miranda Encarnación, José Antonio
;
Roldán, Alba
- In:
National brands and global markets : an historical …
,
(pp. 152-167)
.
2023
Persistent link: https://www.econbiz.de/10014433555
Saved in:
4
Country-of-origin effect and digital marketing : evaluating current and future of marketing
Pinarbasi, Fatih
- In:
Origin and branding in international market entry processes
,
(pp. 117-137)
.
2023
Persistent link: https://www.econbiz.de/10014436772
Saved in:
5
Traditional specialty food and beverage products : e-commerce, COO effect, and official recognitions
Falcone, Paola
- In:
Origin and branding in international market entry processes
,
(pp. 138-160)
.
2023
Persistent link: https://www.econbiz.de/10014436781
Saved in:
6
Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Vehic...
El Haoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
- In:
Origin and branding in international market entry processes
,
(pp. 161-191)
.
2023
Persistent link: https://www.econbiz.de/10014436786
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7
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
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8
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
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9
Impact of country of origin image on purchase intention : a case of fashion apparels in Kolkata
Chattaraj, Dibyendu
;
Mukherjee, Sujit
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 19-28)
.
2023
Persistent link: https://www.econbiz.de/10014520569
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10
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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