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Search: subject_exact:"Luxusgüter"
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Luxury goods
197
Luxusgüter
197
Consumer behaviour
62
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Brand management
53
Markenführung
53
Fashion
44
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Mosca, Fabrizio
7
Pietzcker, Dominik
6
Amatulli, Cesare
5
Thaichon, Park
5
Brun, Alessandro
4
Cedrola, Elena
4
Chiaudano, Valentina
4
Vaih-Baur, Christina
4
Batat, Wided
3
Duma, Fabio
3
Henninger, Claudia E.
3
Pini, Fabrizio Maria
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Ranfagni, Silvia
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Sestino, Andrea
3
Bertoldi, Bernardo
2
Blazquez Cano, Marta
2
Canguende-Valentim, Cláudio Félix
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Casalegno, Cecilia
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Castelli, Cecilia
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Donzé, Pierre-Yves
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Faraoni, Monica
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Fujioka, Rika
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Giachino, Chiara
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Giacosa, Elisa
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Guido, Gianluigi
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Jayawardena, Nirma Sadamali
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Jin, Byoungho
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Jin, Ting
2
Khochman, Inas
2
Mekonnen, Aster
2
Mitchell, Natalie A.
2
Moretto, Antonella
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Peretti, Paola
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Ramchandani, Mukta
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Rigaud-Lacresse, Emmanuelle
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Rovai, Serena
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Sawhney, Mohanbir S.
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Springer International Publishing
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
The Oxford handbook of luxury business
4
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Competitive drivers for improving future business performance
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Detox fashion : case studies
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion brand internationalization : opportunities and challenges
1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Global applications of multigenerational management and leadership in the transcultural era
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Handbook of research on digital transformation management and tools
1
Handbook of research on global networking post COVID-19
1
Handbook of research on new challenges and global outlooks in financial risk management
1
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ECONIS (ZBW)
197
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1
Examining sustainable packaging designs in the automotive industry : a case study of a luxury car manufacturer
Jones, Augustus
;
Cai, Yingdan
;
Kamasak, Rifat
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 206-227)
.
2024
Persistent link: https://www.econbiz.de/10014532507
Saved in:
2
Analysis of luxury consumption in economic downturn based on alternative theory
Yin, Yanyan
;
Yang, Xuan
;
Wang, Keke
;
Tian, Jiaojiao
- In:
Internet finance and digital economy : advances in …
,
(pp. 55-64)
.
2024
Persistent link: https://www.econbiz.de/10014533694
Saved in:
3
AI (vs. human) recommendation on luxury services
Gonçalves, Ana Rita
;
Pinto, Diego Costa
;
Shuqair, Saleh
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 121-131)
.
2024
Persistent link: https://www.econbiz.de/10014501115
Saved in:
4
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
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5
From disruption to absorptive capacity : the life cycle of digital marketing innovation for luxury businesses
Faheem Uddin Syed
;
Vianello, Diletta
;
Kvítková, Zuzana
; …
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 67-89)
.
2024
Persistent link: https://www.econbiz.de/10014529065
Saved in:
6
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
7
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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8
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
9
High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
De Luca, Patrizia
;
Bellotto, Marco
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 383-405)
.
2024
Persistent link: https://www.econbiz.de/10014529120
Saved in:
10
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
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