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~type_genre:"Article in journal"
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Search: subject_exact:"Green marketing"
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Green marketing
357
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Khare, Arpita
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Eidi, Fatemeh
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Shabbirhusain RV
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Journal of business research : JBR
14
Journal of retailing and consumer services
14
Business strategy and the environment
12
International journal of hospitality management
10
Journal of marketing communications
9
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
International journal of contemporary hospitality management
7
International journal of green economics : IJGE
7
Asia Pacific journal of marketing and logistics
6
Journal of Islamic marketing
6
Journal of global marketing
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality marketing & management
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Asia-Pacific journal of business administration
4
International journal of consumer studies
4
International journal of economic perspectives : IJEP
4
International journal of production economics
4
Journal of business ethics : JOBE
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Society and business review
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International journal of business excellence : IJBEX
3
International journal of logistics : research and applications
3
International journal of management practice : IJMP
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business ethics : JBE
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Total quality management & business excellence
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Transportation research / E : an international journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
366
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1
From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João
;
Pinho, Micaela Moreira
;
Gomes, Sofia
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
Saved in:
2
Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung
;
Juo, Wei-Jr
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
Saved in:
3
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
4
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
5
How enviropreneurial marketing research evolved overtime : a bibliometric analysis from 1999 to 2021
Aggarwal, Deepanshi
- In:
African journal of economic and sustainable development
9
(
2023
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10014306204
Saved in:
6
How do businesses achieve sustainable success and improve the quality of products in the green competitive era?
Hu, Chun
;
Xu, Zeyu
;
Chen, Shijun
- In:
Total quality management & business excellence
34
(
2023
)
4
,
pp. 496-514
Persistent link: https://www.econbiz.de/10013550189
Saved in:
7
Impact of customer environmental attitude-behavior gap
Lin, Yaqin
;
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
8
Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang
;
Cong Phan The
;
Sanyal, Shouvik
;
Wanich Suksatan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
Saved in:
9
Green offering : more the centrality, greater the scepticism
Shabbirhusain RV
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 819-834
Persistent link: https://www.econbiz.de/10013483865
Saved in:
10
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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