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Lockshin, Lawrence S.
18
Corsi, Armando
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Cohen, Justin
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Tan, Pei Jie
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
18
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan
;
Cohen, Justin
;
Driesener, Carl
;
Corsi, …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
Saved in:
4
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
5
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim
;
Barker, Alicia
;
Trinh, Giang
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10012813934
Saved in:
6
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
Saved in:
7
SKU performance and distribution : a large-scale analysis of the role of product characteristics with store scanner data
Hirche, Martin
;
Greenacre, Luke
;
Nenycz-Thiel, Magda
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581874
Saved in:
8
Behavioural and psychographic characteristics of supermarket catalogue users
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502679
Saved in:
9
Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke
;
Bruwer, Johan
;
Lockshin, Lawrence S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
Saved in:
10
Analysis of consumer preferences for information and expert opinion using a discrete choice experiment
Ribeiro, Tiago
;
Corsi, Armando
;
Lockshin, Lawrence S.
; …
- In:
Portuguese economic journal
19
(
2020
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012254545
Saved in:
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