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Search: person:"Nair, Harikesh"
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Advertising
5
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4
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Nair, Harikesh
16
Misra, Sanjog
7
Nair, Harikesh S.
4
Sahni, Navdeep S.
3
Acharya, Anand
2
Daljord, Oystein
2
Hartmann, Wesley
2
Hornbuckle, William J., IV.
2
Hosanagar, Kartik
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Mishra, Ranjan
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Marketing Science
4
Quantitative Marketing and Economics
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Simon Business School working paper
2
Handbook of the economics of marketing : Volume 1
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
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Stanford University Graduate School of Business research paper
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ECONIS (ZBW)
12
RePEc
8
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1
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
2
Price promotions and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
3
Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
The review of economic studies : RES
87
(
2020
)
3
,
pp. 1529-1564
Persistent link: https://www.econbiz.de/10012208074
Saved in:
4
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
5
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
6
Television ad-skipping, consumption complementarities and the consumer demand for advertising
Tuchman, Anna E.
;
Nair, Harikesh
;
Gardete, Pedro M.
- In:
Quantitative marketing and economics : QME
16
(
2018
)
2
,
pp. 111-174
Persistent link: https://www.econbiz.de/10011875055
Saved in:
7
Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 699-725
Persistent link: https://www.econbiz.de/10011760368
Saved in:
8
Homogeneous contracts for heterogeneous agents : aligning sales force composition and compensation
Daljord, Øystein
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10011485249
Saved in:
9
Homogenous contracts for heterogeneous agents : aligning salesforce composition and compensation
Daljord, Oystein
;
Misra, Sanjog
;
Nair, Harikesh
-
2014
Persistent link: https://www.econbiz.de/10010411436
Saved in:
10
Homogenous contracts for heterogeneous agents : aligning salesforce composition and compensation
Daljord, Oystein
;
Misra, Sanjog
;
Nair, Harikesh
-
2014
-
This version: Jan 2014
Persistent link: https://www.econbiz.de/10011523114
Saved in:
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